7 Best Social Media Management Tools in 2025

Are you juggling multiple social media accounts at a time to manage business, personal or brand promotions? 

The good news is, you no longer have to multitask your way through it all.

 Instead of constantly switching between creating engaging posts, repurposing content, chasing trends and analyzing performance, what if you could do it all from one place? 

That’s exactly what social media management tools can do for you! . 

With just one platform, you can automate repetitive tasks, schedule content effortlessly, collaborate with your team, and even get creative suggestions with built-in AI features. 

Best of all? Social media management becomes fun and stress-free while most of the tools come at an affordable price and include free plans.

 In this blog, we’ve rounded up the 7 best social media management tools in 2025 to help you get started with the right planner and a one-stop dashboard you can use instantly.

Top 7 Social Media Management Tools in 2025,  A Quick Overview!

Managing your social media requires the right tools that do more than just scheduling and posting. To help you pick the right tools, here is a list of social media tools at a glance.

• GUDSHO – A seamless video marketing and social media management tool.

• Buffer – A social media manager-friendly tool that helps you schedule posts instantly. 

• SocialPilot – A cost-effective, all-in-one social media management tool perfect for small businesses.

• Later – A free social scheduling tool designed for Instagram, Pinterest and other media-rich platforms.

• Planable –A reliable social media software built for collaboration, content planning, scheduling and distribution.

• Hootsuite – A powerful, fully-featured social media marketing tool that helps with scheduling social posts.

• Loomly – An intuitive social media management platform that automates social media scheduling. 

How We Evaluate and Test Social Media Management Tools for You

All of the social media management tools listed have been carefully researched, evaluated, tested and analyzed by our team to gain hands-on experience and provide detailed reviews of each platform.

This list of the top 7 paid and free social media management tools is not based on sponsored reviews or promotional recommendations. Instead, each tool has been assessed using a clear set of criteria tailored to the needs of social media management.  Our goal is to look into these 9  criteria to help you choose the right one :

•  Ease of Use: The platform interface should be intuitive and user-friendly, allowing users to navigate, schedule and manage posts without a deep learning curve.

• Scheduling & Publishing Capabilities: Flexibility of scheduling and publishing features, including bulk scheduling, auto-publishing and queueing across multiple social platforms.

• Supported Social Platforms: The best social media marketing tools​ must help you post content on  Instagram, Facebook, X, LinkedIn, TikTok, YouTube, Pinterest etc, simultaneously for cross-platform management.

• Analytics & Reporting: Need in-depth analytical reporting features that include performance tracking, audience behaviour,  engagement metrics and content performance. 

• Content Creation & Editing Tools: Built-in features like post previews, image or video editors, social media aspect ratios, AI editing suggestions and more.

•  Video SEO: Must let you add SEO targeted meta title, descriptions for videos to attract maximum traffic to your website. 

• Collaboration & Team Management: Tools must have multi-admin role access, user permissions, approval workflows and internal communication support within teams.

•  Integration & Compatibility: Must let you integrate with third-party tools like Canva, marketing and CRM  platforms to enhance social management workflow.

 Pricing & Value for Money: Must allow you to evaluate the pricing plans and the available features under each plan, including freemium options and free trial periods.

Best Social Media Management Tools Compared (2025 Update)

Take a quick glance at how each platform works best for you, based on the most sought-after aspects of social media management.

Aspects	GUDSHO	Buffer	Socialpilot	Later	Planable	Hootsuite	Loomly
Pricing	14 days free trial & contact the support team for pricing plan	Free forever & paid plan starts at $5/m	14 days free trial & paid plan starts at Rs 1700/m	14 days free trial & paid plan starts at $ 16.67/m	Free forever & paid plan starts at $ 33	30 days free trial & paid plan starts at Rs 1915	Contact support team for pricing plan
Best For	Creators, marketers, business & brands.	Creators & small business owners.	Social media influencers & agencies.	Agencies that promote clients on social media.	Teams & agencies that need social content collaboration.	Mid-sized businesses that are into social listening.	Marketing teams & growing business.
Ease of Use	Simple & easy-to-use interface with integrated video marketing tools in one place.		Beginner-friendly with a simplified dashboard.	Drag & drop interface with a visual content calendar.	Highly intuitive interface for collaborative workflows.	Feature-rich platform requiring an extensive learning curve.	User-friendly interface with easy scheduling workflows.
Support	24*7 customer support for the entire video marketing capabilities.	Social media management supported by experts.	24*7 support on social media integrations & scheduling.	Customer and priority support available 24*7.	Social media campaign & workspace support.	Implementation and onboarding support.	Account set up and social media scheduling support.

7 Social Media Management Tools for Easy & Hassle-Free Scheduling in 2025

Finding the right platform for your social media management that offers enhanced social scheduling and social listening solutions for businesses and brands of all types.

1. GUDSHO (Web, iOS, Android)

 Turns social media posting chaos into seamless video marketing success.

GUDSHO is one of the best social media management platform with built-in video marketing capabilities, designed to simplify your social sharing workflow. From post creation and content planning to scheduling and real-time performance tracking, you can promote videos effortlessly, without any learning curve.

But that’s not all! GUDSHO also helps you get social media content ready by allowing you to record, host, edit, stream live webinars and repurpose video content using its built-in editor that’s ideal for creating reels, shorts, posts, vlogs or product demos.

With GUDSHO social‘s unified inbox, flexible scheduling options and advanced tracking features, it helps you to streamline your social media strategy more effectively than ever.

Pros

• You can seamlessly integrate with popular social media platforms like Facebook, Instagram, X , LinkedIn and YouTube to schedule and publish content across any time zone.
• Supports industry-standard video formats like MP4, MPEG, FLV and AVI.

Cons

• It’s highly suitable for marketers who also need a social media management tool.

Top Features

• Unified social inbox 
• Independent Post Threads
• Bulk Scheduling  & Automate Publishing
• Cross-Platform Analytics & Reporting
• One-stop video marketing dashboard

Pricing 

Avail a 14-day free trial, and for paid plans get in touch with their support team today.

2. Buffer (Web, iOS, Android)

From planning to scheduling, it streamlines your social media promotion strategy

Buffer is a social media automation tool that lets you plan, create and schedule social media content effortlessly. It supports auto-publishing for photos and videos, with reminders to keep your posting on track.

With an AI-powered content repurposing tool that resonates with the curiosity of target audiences across any industry, while tracking in-depth analytics to grow smarter and faster.

Pros

• Auto-publish photos and videos or set up smart notifications that remind you exactly when to post, perfect for keeping your feed active.
• Predictive forecasting, peak detection, data summaries and smart alerts to stay ahead of the competitors.

Cons

• No video marketing features available.
• The platform might appear complex for beginners.

Top Features 

• Scheduling & posting bulk social media content
• 50+  marketing tool integrations
• Custo bio page link builder
• 6 + social media channel integration
• Unified content  calendar

Pricing 

• Free forever & paid plan starts at $5/month.

3. Social Pilot (Web, iOS, Android, Chrome, Firefox)

Manages & Schedules Social media calendar your way without hassles

SocialPilot is one of the best AI social media management tools that facilitates both start-up businesses and large-scale enterprises in social media promotion. It helps teams and agencies automate their publishing process and track video performance across socials with ease.

The platform comes with a built-in content library to store videos that you have fine-tuned using AI content creator to manage your social posts seamlessly.

Pros

• Offers multiple Admin role access for smooth team collaboration and workflow.
• Exclusive branding features like your brand logo and colours and themes to emphasise brand identity

Cons

• No video marketing features are available other than social scheduling.
• Very less social channel Integrations.

Top Features

• Manage and bulk schedule hundreds of social posts
• Unified social inbox and social listening support.
• Two-factor authentication (2FA) for secure social campaigns.
• Detailed analytical reports on social performance.
• On-the-go project workflow approvals 

Pricing 

14 days free trial & paid plan starts at Rs 1700/month.

4. Later (Web, iOS, Android)

Collaborates, schedules and distributes videos across socials for impactful promotions.

Later offers one of the best free AI tools for social media marketing, featuring a user-friendly dashboard that helps creators and marketers visually plan, schedule and analyze content across multiple social platforms.

Its drag-and-drop content calendar simplifies content management and makes it easy to schedule posts simultaneously across platforms, helping you grow your followers efficiently.

Pros

• Offers an AI content generator, hashtag suggestions and LinkedIn.bio link to help you optimize reach and drive traffic
• Upload assets from Dropbox, Google Drive or import from Canva to instantly share content.

Cons

• Bulk scheduling can seem like a complicated process on this platform.
• There are no video marketing capabilities available beyond basic social scheduling.

Top Features 

• Add  prompts to generate captions instantly.
• Drag and drop content from media library for bulk-scheduling
• Best time to post suggestions & auto publish features
•  Bulk upload social media content
• Publish at once on 5+ major platforms.

Pricing 

14-day free trial & paid plan starts at $ 16.67/month

5. Planable (Web, iOS, Android)

Helps you to plan, schedule, analyze and grow your social presence effortlessly.

Planable is one of the free social media marketing tools built for teams and agencies that need to accelerate their social media promotions.

You can plan,  preview, and schedule posts across multiple  social platforms using 

collaborative tools, feedback and approval workflows for efficient content management, faster sharing and result-driven performance.

Pros

• Provides AI content writing support with access to media libraries for quicker content creation.
• Manage comments, suggestions and annotations in one place through one-time links for quick, ad-hoc post feedback.

Cons

• The platform may look complicated for beginner-level users 
• No video marketing capabilities are available. 

Top Features 

• AI-powered social  post composer
• Built-in video editor to create visuals.
• Labelled content library for smarter content management.
• Gain audience insights for each platform through analytics 
• Stay on top of social media tasks with notifications.

Pricing

Free forever & paid plan starts at $ 33

6. Hootsuite (Web, iOS, Android, Chrome)

Automates post scheduling and tracks metrics to help you stay ahead on every social platform.

The Hootsuite social media management platform comes with an intuitive dashboard to streamline your entire social promotions across various channels. You can schedule bulk posts ahead of time, use AI to craft captions and track post conversations in real-time without switching tabs.   

The platform comes with pre-defined Canva templates to help you easily generate creative assets for your social posts to automate the posting process for better content performance. 

Pros

• Track social media mentions, trends and conversations across 30+ social networks.
• AI writer and post idea generator with stunning templates for better content workflows. 

Cons

• No video marketing capabilities available. 
• The platform might look complicated to beginners. 

Top Features 

• Schedule and post hundreds of bulk social media content at once.
• Social media AI assistant.
• Social listening support 
• AI content creation tool
• In-depth social media analytics. 

Pricing

30-day free trial & paid plan starts at Rs 1915/month.

7. Loomly (Web, iOS, Android)

 Offers tools for content scheduling and publishing to own every step of social journey

Loomly is the best tool for managing multiple social media accounts​ , making it ideal for creators and marketers who need to regularly promote on TikTok and other social channels.

It simplifies your social media content workflow with content previews, auto-scheduling and a built-in video tool to create premium quality visuals. Also, you can engage your audience more efficiently with saved replies and monitor key metrics like follower growth and audience across social platforms in real-time.

Pros

• Create high-quality posts by getting inspiration from the X trends feature.
• Access to creative assets including millions of unique visuals from Google Drive, Unsplash or Canva

Cons

•  No AI generation tool to fasten social media management.
• No video marketing capabilities available.

Top Features 

• Dedicated social media content calendar.
• Track campaign performance with advanced analytics.
• Built-in editing tool to edit images and videos.
• Pre-defined post templates to draft content in minutes.
• Custom social post branding.

Pricing

Contact the support team for the pricing plan

How to Choose the Right Social Media Management Tool in 2025?

Still not  made a choice from the social media management tool lists ? Here are five quick questions to help you decide faster and smarter:

• Can it schedule posts, integrate quickly, track performance analytics, manage multiple social accounts and engage your audience all from one place?

• Does it support integration with popular social platforms like Facebook, Instagram, X, LinkedIn, TikTok and YouTube etc?

• Does it offer a built-in video editor to get started with the post creation workflow without any hassle?

• Does the platform include AI-powered features such as a caption generator, ready-made templates and automated content idea suggestions?

• Does the platform offer  24/7  support, customer onboarding,  demo sessions or a helpful community sharing?

• Can you add your own branding assets to videos like logos, CTAs, lead forms, annotations or chapter markers without watermarks?

• Is there an elaborate free trial period or plan that lets you evaluate advanced features before you get started with the paid plan?

If the answer is YES  to most of these questions, then congrats to you, you have found your match! Sign up and get started with the right one today!

Do More than Just Scheduling, Start Making an Impact Today!

Yes, scheduling tools streamline your social media content process, but video marketing tools take it beyond,  helping your videos reach every corner of the internet while allowing you to track performance and optimize continuously.

Make the most of these social media management platform comparisons to find the platform and seize every opportunity to promote what matters most.

Hope these tips help you skyrocket your content goals and truly rock your socials!