Monetize Video Content Online: How to Make Money in 2025?

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Videos have the potential to generate millions in revenue, but only a few videos achieve this level.  A startling number of video content fails to generate consistent revenue, possibly due to ineffective money-making strategies.  

If you’re a content creator or a content owner but don’t know how to make money with videos, then this blog is for you.

This blog breaks down the most effective strategies to make money with your videos. Whether you’re pondering a revenue-generating strategy for the first time or upgrading an existing strategy, we have got you covered. We will also explore the hidden benefits of employing a video monetization platform in detail.

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What is Video Monetization? 

Video monetization is the process of making money from video content by employing various strategies that capitalize on viewer interest and market opportunities. Creators and broadcasters use video monetization to convert views and audience engagement into revenue streams.

Succeeding in video monetization starts with one fundamental thing: producing engaging content. Without compelling content, you’ll struggle to attract viewers and generate meaningful revenue.

How to Choose the Right Strategy to Make Money with Your Videos?

Now that you understand the importance of engaging content, the next crucial step is selecting the right money-making strategy that aligns with your content type and audience.

Let’s explore the main revenue strategies so you can choose the right one:

1. Subscription Video On Demand (SVOD)

With SVOD, content owners receive a recurring subscription fee from the viewers, offering monthly, quarterly, or annual access to the content. Popular video streaming platforms like Amazon Prime, Netflix, Hulu, and Disney+ utilize this monetization model to generate consistent revenue.

Content owners offer unlimited access to their video libraries, once a user pays the subscription fee. This income, in turn, goes towards enhancing the production values of the content.

Best For: Educational content creators, premium content creators, and creators who own large content libraries.

2. Ad-Supported Video On Demand (AVOD)

With AVOD, content owners enable unlimited access to their content, provided the viewers endure advertisements in between. YouTube’s free plan is the classic example of this model, offering access to YouTube’s vast content library with both skippable and non-skippable ads throughout videos.

For beginner content creators exploring how to make money with videos, AVOD is the simplest entry point. Unlike other models, AVOD helps content owners reach much wider audiences since there’s no paywall barrier. Many creators treat this model as a gateway to subscriptions, hoping that viewers will eventually upgrade for ad-free experience. 

Best For: New content creators (regardless of the industry), creators targeting mainstream audiences, and creators who treat free content as a subscription funnel.

3. Transactional Video On Demand (TVOD)

With TVOD, content owners allow viewers to rent a specific part of the content for a limited time. Also called pay-per-view, this model allows viewers to pay for what they wish to watch.

One can rent or buy a specific online course or access a live event with a one-time fee. Many creators prefer this model for its flexibility, enabling them to dictate terms for their content.

Best For: Content creators with documentaries, exclusive interviews, and so on. Broadcasters offering live events, etc.

4. Premium Video On Demand

With PVOD, content owners charge a premium fee for early access to the most-awaited content. This model provides premium early access to viewers before the content is made available through regular channels.

Content creators can charge premium pricing for their brand-new content, and offer immediate access. 

Best For: Established content creators and owners, content production houses creating highly-anticipated releases, and premium educational content creators.

5. Video Paywall

With a Video Paywall, content owners can restrict access to their content with a payment gate. This model requires payment upfront, unlike other models that offer free previews & ad-supported options.

Content creators and owners generate direct revenue while deploying this model, eliminating any intermediaries. But there’s a catch: creators must offer exceptional value to justify this upfront cost.

 Best For: Expert creators in their respective niches, educational content creators offering professional certifications, and so on.

6. Catchup TV

With Catchup TV, content owners can generate revenue through replays, allowing viewers to enjoy delayed viewing for a limited time. This  model embraces inclusivity, enabling audiences to watch the missed content due to their busy schedules. 

Content creators can either offer this catchup TV as a part of the subscription or through a pay-per-view method. This model prolongs content lifespan beyond initial broadcast, providing additional revenue-generating opportunities. 

Best For: Traditional broadcasters looking to expand their digital footprint, content producers focused on episodic formats (web series, shows, etc.), and more.

7. Coupons & Promotions  

This is not your typical model; rather, this is a strategic tool that supports other monetization models. Coupons & Promotions serve as retention tactics, helping creators retain existing subscribers and attract new ones.

Creators can integrate coupons and promotional offers into their existing monetization models to help more people subscribe to their content. The promotional offers can be temporary discounts, free trials, or special bundles. The ultimate goal is to persuade hesitant viewers into recurring subscribers. 

Best For: Creators entering competitive markets, and content owners who wish to reduce churn rates, and so on.

8. Third-party Ad Integration

Content creators can integrate advertisements from external resources into their video content to generate revenue. Unlike platform-native advertisements (for example, YouTube), creators maintain complete control over ad placements and revenue splits. 

Instead of adhering to whatever the ads the platform integrates, the creators can choose based on ad categories and viewer interest. For example, a fitness creator can prioritize health and wellness advertisements, excluding unrelated product promotions.

Best For: Content creators wanting control over content, established content creators with significant traffic volumes, and more.

9. Server-Side Ad Insertion

Server-side Ad insertion stitches advertisements into the video streams (on server level) before delivering to the viewers. This model is preferred by the creators who wish to provide seamless viewing experiences, as the advertisements appear to be an integral part of the video content.

Best For: Regular live streamers, professional content creators with high-value audiences, and so on.

How Streaming Platforms Help You Make Money with Videos?

Knowing how to monetize videos is your first step. The real challenge lies in effectively implementing your chosen money-making strategy with the right tools and infrastructure. This is where video streaming platforms excel.

In this section, we’ll explore what these platforms can do for your content and revenue goals:

1. Integrate Multiple Monetization Models

Video monetization platforms allow content creators to deploy multiple monetization models at once, maximizing the revenue potential from different content types and viewer segments. 

An educational creator can integrate AVOD (offering access to free courses), SVOD (offering access to full courses), and TVOD (offering access to premium workshops).

Multiple model integration means a video monetization platform should provide unified dashboards, compiling data from across revenue streams.

2. Increase Your Audience Scale Globally

For every creator out there, building a global audience is a mammoth task. Video monetization platforms offer content distribution across different landscape regions, giving access to people from different spaces.

Simply put, monetization platforms make it easy for video content creators to reach a diverse audience and generate revenue from multiple sources altogether.

3. Built-in Marketing and Audience Growth Tools

Creating engaging content and ensuring discoverability go hand in hand. Top Video monetization platforms come equipped with marketing tools that help creators enhance the search visibility of their content.

Algorithm-based content recommendations are developed in these platforms to bring more relevant content to users.

Conclusion:

This brings us to the end of the blog. Exploring how to make money with videos can feel overwhelming at first, with multiple monetization models and benefits to consider.

You can be at any stage of your video monetization journey, but remember, it’s always ‘okay’ to tweak your monetization strategy if something doesn’t work. Learn from your trial and error, hope for continual improvement, and find the right model for you.

Learning how to monetize videos can open up new revenue streams for your business or organization. As a content creator or broadcaster, video monetization platforms simplify your monetization efforts, helping you focus on the actual creation work!

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