App to showcase and project ideas on how to engage and retain customers for brands

For incorporating the AR scanner feature into the app, Contus, after considering SDKs like Vuforia, Metaio, chose Catchoon. As the app required support for dynamically changing targets and AR models, Contus' techies mediated talks for perfecting the SDK's issues to achieve the expected flexibility.

In order to process individual user actions, collectively compare them to generate leaderboards and get an insight on a variety of other key metrics, Contus structured multiple conversion logics. These algorithms process the data fetched in real-time to throw instant updates on leader board positions and measurable metrics useful for evaluating the campaigns reach.

The app was bestowed with features to give users the access to know the tasks to be performed and other engaging aspects related to it. A few among those features are as follows:

Agenda

Agendas inform the users about the activities scheduled in connection with a branding or promotional campaign. Users can look into Agendas to know the tasks set for each day along with time, venue and other necessary information.

Engage

Engage, as the name suggests, opens up the list of engaging features created by Fathom Communications for the brand they are serving for. Surveys, quizzes and media contents posted in the backend can be viewed through the app. The Beacons feature helps in performing tasks that require probing into microfenced locations while the AR Scanner can be used to scan targets and earn points or rewards.

Web Backend

The web backend built on Laravel provide brands a complete control over campaigns run with various intents.

Dashboard

The dashboard, in real-time, divulges details on several actions being performed like number of user participation, surveys taken, videos watched, AR scans etc., Based on the actions performed, the conversion algorithm does the duty of updating the leader boards.

E-Score

The E-Score reveals information on user name, type of task performed and points earned along with date and time details helping brands to dig to granular level to measure the success of their campaign.

The backend provides interfaces for uploading tasks, videos, survey questionnaire, AR models like animation, 2D images, videos etc, and set locations for iBeacon ranges. Other customizable options include user profile creation, access permission controls, campaign settings, reset points and so on.

Analytics

Google analytics was integrated for brands to get a deeper insight. To measure participation on tasks involving iBeacons fencing and AR scanning, the analytics tools provided by the respective SDKS Gimbal and Catchoon were integrated to the backend.