Real Time Views & 60K Downloads in 10 Days
Reelies was India’s first bite-sized entertainment platform, exclusively built for the mobile generation. CONTUS Tech built a sleek app that curates short drama web series and other content with an easy-to-use UI. Designed for on-the-go storytelling, Reelies can turn minutes into addictive moments. With crisp CDN and UX, Reelies is built for scale, made for the mainstream masses, and business-ready right from square one.
Reelies wanted a platform that could stand even with a million users and streams at the same time without freezing or failing. They needed something strong, ready to scale fast, and perform under real spikes from the very first day due to high demand.
With only 3/4 weeks for the launch, Reelies needed a tech team that could build fast, world-class, and still deliver top-tier quality. With no time for trial and error, CONTUS Tech worked with a keen focus on app execution and delivery.
From bustling cities to small towns, Reelies wanted their content to be accessible anytime, anywhere, and across the world. They needed global reach with fast content delivery and the same viewing experience no matter how many users there were.
Strongest Infra Build
CONTUS Tech leveraged AWS Elastics, Kubernetes, and Kafka to build Reelies' backend system that auto-scales like a champ. No crashes, even with peak loads and viral spikes. It's just a seamless vertical video streaming, even when a million users tap at once.
Blink & It Plays
Akamai CDN integration made it possible for every pixel to load faster than a scroll. With no buffering and no wait, there was global reach with local speed. Reelies stream content in real-time, no matter user locations or bandwidth limitations.
Ads That Don’t Annoy
Smart ad placements and zero interruptions. CONTUS Tech integrated Google Ads with precision for the users to stay locked in and the revenue keeps flowing. Monetization was done the perfect way without evening breaking storylines or pushing users to bounce.
UI That Knows You
With AI recommendations, dynamic user profiles, and personalized notifications – CONTUS Tech crafted a customization app with a viewing experience that feels tailor-made. High engagement, more screen time, and better stickiness – The kind of UI that drives ROI.
Studio to Screen
CONTUS Tech deployed a fully modern and automated CMS that makes content upload convenient. Just one click, and the content is live – Organized, consistent, and ready to rage. Less manual work, faster publishing, and a clean pipeline that creators and businesses can trust.
No WiFi? No Problem
CONTUS Tech even added offline video downloads for subscribers to be engaged even without internet connectivity. Whether flying, commuting, or out of signal – Reelies stays in their pocket with reach without any limits and building brand love that only grows.
Elastic Kubernetes Service
Cassandra
Prometheus
Angular
Swift
NodeJS
Grafana
Kafka
MongoDB
Kotlin
AWS Computing
CONTUS Tech built Reelies with more than just tech; it was a full-throttle setup to handle millions, playback instantly, and never miss a beat. Built AWS with Elastic Kubernetes for scalability, Kafka for data flow, Grafana for performance tracking, and Akamai for global streaming, the infra was engineered to withstand.
Reelies touched 1 million viewers within the first 10 days of launch. The content and UX instantly caught attention and proved the product was ready for market. Early traction showed signs of growth – users came, watched, and stayed. A powerful launch powered by CONTUS Tech.
Over 60,000 downloaded the app in just a few weeks of launch. And this is not causal curiosity – It’s demand. Backed by smart promotions, sharp platform, and share-worthy content, Reelies made a strong impression right out of the gate and kept growing faster than its competitors.
Reelies reached audiences in over 20+ countries with a superfast content delivery network and zero buffering. The viewing experience powered by tech stack that CONTUS Tech leveraged ensures smooth streaming, safe viewing – without waiting for months to scale or expand their business.
Versa needed speed, scale, and a dream team – CONTUS TECH delivered! With 45+ experts working 24/7, we powered non-stop development, accelerating rollouts and taking operations to the next level.
Read More
Million of users, one super app, zero communication gaps! CONTUS TECH integrated seamless chat, calls, and app-to-phone features, making TrueID the ultimate hub for real-time connections.
Read More
Saudi’s biggest bank needed a makeover, and we built it. CONTUS TECH powered Al Rajhi Bank with an AI-driven chat system, managing 100+ tenants effortlessly and making banking smarter, faster, and limitless.
Read More
1 million viewers & 1 powerful app! CONTUS Tech built a HQ streaming app for Commec TV, ensuring massive reach & revenue. More viewers & growth to stream with top technology.
Read More