Millions Moved Even When The World Stopped
Practyce is much more than being a yoga space – It's a full-scale wellness platform. Built by CONTUS Tech by powering a high-performance online VOD website with AI-driven recommendations, seamless Shopify Integration, and HD smooth streaming via HLS. Now, yoga learners can enjoy both live and VOD sessions with secure AES 128 encryptions and adaptive streaming across all three 3 – web, mobile, and TV apps. Practyce is the result of what happens when tech meets transformation.
Practyce wanted an online wellness platform that could handle 1000s of users without any slowdowns. They partnered with CONTUS Tech to build a stellar, high-quality experience for live and VOD online yoga classes. There is no buffering, no crashes with smooth steaming even during peak hours.
A holistic yoga class is more than just movement; it's about consistency. Practyce wanted recommendations and structured learning paths to keep users coming back for more and engaged long term. This way, beginners progressions, and advanced learners always had new things to explore.
With so many indoors during the pandemic and more focus on health, Practyce needed a platform that ensured privacy, security, and complete compliance with data protection laws. No data leaks, no downtime, CONTUS Tech built an always accessible place for millions worldwide.
Studio to Screen
CONTUS Tech powered Practyce to be a powerhouse of wellness. With both on-demand and live sessions, HLS streaming, and a sleek UI across web, mobile, and TV – Every session is now a private studio experience with no lag, no limits, just fine flow.
AI Amplified
No guesswork, no draining times. CONTUS Tech integrated AI recommendations that can understand and analyze user behavior to deliver the perfect class UX – whether it is Vinyasa or a calm meditation sesh. Now, Practyce keeps learners hooked with stellar sessions.
Shop & Stretch
Everything that learners need – yoga mats, apparel, wellness essentials, and more – is just a tap away. CONTUS Tech integrated Shopify which turned online shopping into a one-app UX with no distractions and no detours. All can be done with a low-effort experience from within the platform.
100% Ironclad Security
Streaming wellness and safeguarding data! With AES 128 encryption, CCPA compliance, and rock solid security – CONTUS Tech ensures every click, class, and checkout is safe. Because peace of mind should, both offline and online.
All Time Zero Buffer
Wellness waits for none, and so should the platform users. CONTUS Tech’s adaptive bitrate streaming is always smooth, whether you are connected to fiber or flaky WiFi. HQ video, no interruption, because nothing should disturb the session’s flow.
Built for Future
With 99.99% uptime, AWS-powered infra, and disaster recovery that keeps everything running – CONTUS Tech ensures no app crashes, no downtime, and no missed sessions while building a digital yoga sanctuary that’s always 24/7 up and running
Kotlin
NodeJS
OpenAI
Webhooks
Mysql
Firebase
Grafana
Swift
Angular
AWS Cloudwatch
Laravel
Sendgrid
MongoDB
AWS Computing
Gamified tech at work! Custom webhooks to fuel real-time analytics with Tableau, SendGrid to launch powerful email campaigns, and OpenAI’s ChatGPT for smart search – All of this to ensure a seamless, smart, and scalable online yoga platform that brought together millions of wellness enthusiasts.
With AWS-backed infra and adaptive streaming, Practyce delivered 1.2M yoga sessions without buffering, even in low bandwidth sessions. Learners enjoyed seamless live and on-demand classes, bringing a 50% increase in daily active users and longer session durations.
CONTUS Tech built AI personalizations that matched users with the right yoga content and classes. It led to increasing UX by 40% by analyzing user preferences and OpenAI blended search recommendations to boost retention and maximize overall subscription value.
In-App purchases via Shopify Integrations turned Practice into more than just a wellness platform. 1000s of users purchase mats, apparel, and accessories while also attending classes, which led to an increase in revenue while also creating a sustainable revenue stream within the app itself.
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