Primary Responsibilities :

• Ability to research, plan, write, & edit content for a broad range of channels that attracts the targeted audience based on buyer persona.
• Create conversion-oriented copywriting for product landing pages and company brand pages.
• Maintain consistent brand standards and tone for social media posts to drive engagement and brand awareness on a daily basis.
• Deliver a variety of B2B content and strategies that support the content marketing goals, marketing team and drive quality leads.
• Create engagement with the relevant buyer professionals on LinkedIn, Instagram, Twitter and other social networks.
• Research and develop blogs, branding articles, Presentations, Case Studies, Press Release for products and feature pages.
• Collaborate with top site authors and admin to create opportunities for publishing brand articles and Guest blogs.
• Work closely with the marketing team to deliver a wide-variety of quality content to achieve traffic, leads and branding.