Key Responsibilities

• Develop, execute, and optimize paid marketing campaigns across Google Ads, Meta Ads, Bing Ads, LinkedIn Ads, Quora, X (Twitter), and other relevant channels.
• Conduct keyword research, A/B testing, audience targeting, and bid optimization for maximum ROI.
• Analyze campaign performance data, generate insights, and optimize for key metrics like CPA, ROAS, CTR, and conversions. Provide detailed reports on campaign effectiveness to drive strategic improvements.
• Implement retargeting strategies to maximize conversions and reduce acquisition costs.
• Analyze market trends and competitor activities to identify opportunities and threats. Provide insights and recommendations to the Marketing team.
• Collaborate with cross-functional teams (design, content, and development) to create high-performing ad creatives and landing pages.
• Create and manage SEM budgets, ensuring optimal allocation of resources. Monitor expenditures and ROI to ensure cost-effective marketing initiatives, using data to drive continuous improvement.
• Stay up-to-date with industry trends, platform updates, and best practices to enhance ad performance.