View All Jobs
ChennaiMarketingFull-Time
PPC AD Specialist
Major share of our business comes from inbound marketing and digital medium is what we rely upon. Learning here is not confined as we do not stick to basics or any rules. We market in search engines, social media, blogs and everything else that clicks.
Required Skills:
- In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), retargeting, Facebook Ads, Native Ads, etc.
- Experience handling paid marketing budgets and forecasting/reporting results
- A passion for working hands-on with data to achieve results
Key Responsibilities:
- Plan, develop and implement our SEM campaigns including search, display and video ads in different regions in collaboration with regional leads to enhance their demand generation campaigns.
- Execute tests, collect and analyze competitors data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
- Perform day to day optimization efforts to meet campaign objectives, including but not limited to: keyword expansion efforts, ad copy creation & testing, bidding updates and landing page testing
- Create, test, and optimize landing pages that engages and drives conversions
- Track, report, and analyze website analytics and PPC initiatives and campaigns.
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing.
- Experience writing copy for search and social ads.