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ChennaiMarketingFull-Time
Senior PPC/SEM Specialist
We are seeking a highly skilled PPC Specialist to join our team in Chennai (On-Site). The ideal candidate will have a proven track record of running high-converting ad campaigns across multiple platforms, driving measurable business results, and optimizing paid media strategies.
Key Responsibilities
- Develop, execute, and optimize paid marketing campaigns across Google Ads, Meta Ads, Bing Ads, LinkedIn Ads, Quora, X (Twitter), and other relevant channels.
- Conduct keyword research, A/B testing, audience targeting, and bid optimization for maximum ROI.
- Analyze campaign performance data, generate insights, and optimize for key metrics like CPA, ROAS, CTR, and conversions. Provide detailed reports on campaign effectiveness to drive strategic improvements.
- Implement retargeting strategies to maximize conversions and reduce acquisition costs.
- Analyze market trends and competitor activities to identify opportunities and threats. Provide insights and recommendations to the Marketing team.
- Collaborate with cross-functional teams (design, content, and development) to create high-performing ad creatives and landing pages.
- Create and manage SEM budgets, ensuring optimal allocation of resources. Monitor expenditures and ROI to ensure cost-effective marketing initiatives, using data to drive continuous improvement.
- Stay up-to-date with industry trends, platform updates, and best practices to enhance ad performance.
Qualifications & Skills:
- 4-7 years of experience in running and managing PPC campaigns.
- Hands-on expertise with Google Ads, Meta Ads, Bing Ads, LinkedIn Ads, Quora Ads, and YouTube Ads.
- Strong analytical skills with experience in Google Analytics, GA4, Google Tag Manager, and conversion tracking.
- Proficiency in HubSpot or Salesforce CRM for managing PPC-generated leads.
- Knowledge of audience segmentation, retargeting strategies, and ad copywriting.
- Google Ads & Meta Blueprint Certifications (Preferred but not mandatory).
- Excellent communication and reporting skills.
- Bachelor's degree in Marketing, Digital Advertising, or a related field.
Why Join CONTUS TECH?
- Work with a top-tier digital transformation company serving global enterprises.
- Be part of a high-growth performance marketing team.
- Get access to the latest ad tech, tools, and AI-driven marketing strategies.
- Opportunity to work on large-scale, high-budget campaigns.
- Immediate Joiners Preferred – If you're ready to hit the ground running, we want you on board ASAP.
Submit your Application
We are located in India and USA
The Hive Workspaces, Keppel One Paramount, Campus 30, Level 9, No. 110, Mount Poonamallee Road, Porur, Chennai, Tamil Nadu – 600116
4701 Patrick Henry Drive. Building 3, Santa Clara, CA- 95054, USA