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ChennaiMarketingFull-Time
Product Marketer
Major share of our business comes from inbound marketing and digital medium is what we rely upon. Learning here is not confined as we do not stick to basics or any rules. We market in search engines, social media, blogs and everything else that clicks.
Required Skills:
- Minimum 4 years of experience
- Ability to transform ideas, strategies into the form of presentations.
- Analyze data, compile them and make use of the data to taken rational marketing decisions.
- Existing experience in organic campaign and interest towards blogging.
Key Responsibilities:
- Plan, monitor, and execute new marketing campaigns for various product pages to drive traffic and generate quality leads.
- Formulate the marketing calendar weekly basis with creative topics based on buyer persona.
- Strategize, execute and analyze the existing campaigns with the help of analytical tools. (Google Analytics, SEMrush, and Webmaster)
- Analyze product-based competitors daily and create content marketing activities.
- Collaborate closely with content writing and design team to come up with the resources for content marketing across channels.
- Participate in online forums and social channels to create product awareness and drive engagement.
- Create target-specific and global AD campaigns on Google Adwords and social media platforms.
- Actively approach top industry-related sites to place the product and brand to drive referral traffic.