10 Best Event Marketing Platforms (2024)

Virtual events are increasingly popular nowadays because people prefer leisurely watching online streaming from the comfort of their couches. That is why virtual event streaming platforms are much welcomed today, it is also known as online video streaming platforms, as they offer numerous built-in features, providing limitless solutions.

While managing an event, it is very vital to manage event marketing, but this platform comes to the rescue allowing creators to automate promotional activities, enhance branding, increase visibility, and attract more viewers.

Live streaming is one of the standout features of these platforms, offering solutions such as converting live events to Video on Demand (VOD), enabling users to showcase their events in real-time and on-demand.

Viewers also have the option to rent or choose a pay-per-view model or access pre-recorded videos or archived content. Now that we’ve discussed these platforms, let’s move on to the platforms offering such intuitive solutions.

Slowly skim through the platforms and find out what suits your goals. 

Ready, to get started? 

Why do Event Marketing Platforms matter? 

In a world where everything is digital, human interactions have largely embraced the virtual realm, while virtual encounters take precedence over in-person meetings. However, even though the preference for virtual streaming is still thriving, face-to-face interactions remain a paramount concern for many individuals even today.

Live events hold a special significance as they have the power to energize, inspire, and refresh attendees. Unlike virtual encounters, live events offer enticing and memorable experiences that resonate deeply with participants. This is why live events are indispensable for delivering countless pitches and fostering meaningful viewer connections.

By prioritizing event marketing, businesses gain access to new channels and strategies for engaging both prospective and returning customers. Leveraging customer data acquired from various sources enables businesses to understand their attendees on a personal level before the event. This approach allows attendees to be treated as individuals, rather than merely considered them as a crowd.

No matter what you are hosting, it might be a small webinar, a large-scale international trade show, or an executive-level private ceremony, consider event marketing as an integral part of your lead generation strategy. 

Best Event Marketing Platforms for Video-driven Businesses

Here is what you have been looking for, a list of event marketing platforms that would help you maximize your revenue at the same time pave the way for making the right business pitch.

86.4% of organizers aim to maintain or boost the number of in-person events in 2024 compared to 2023. So the data speaks for itself!

As you can see, the demand for events is steadily increasing, and organizations can no longer afford to overlook the potential of events for marketing purposes. Here are some listicles that provide you with information exactly the way you want.

#1 GUDSHO – Online event platform for live virtual events

GUDSHO is one of the best premium online video platforms, that nurtures event management with practical solutions. You can also host, manage, market, distribute, stream, and monetize events online without any restrictions.

If you are looking for an event management solution and exploring ways to host large-scale live events, in one unified Platform that takes your events to the next level. Whether it’s digital events, webinars, or podcasts transitioning to virtual and automated processes, the transition is made seamless. 

It offers streaming capabilities, attendee management features, monetization options, and comprehensive support that every event manager desires. From marketing strategies to live event setup and hosting, GUDSHO covers all aspects of event management and streaming.

Features

• Host videos in various playing formats like MP4, MPEG, FLV, AVI, etc.  
• Upload, organize, and stream videos with the built-in video CMS solution.
• 4K HD ultra-streaming, supported by CDN, with low latency and adaptive bit rate.
• Multi DRM encryption and license to protect your video streaming from fraudulence.
• AES 128-bit cryptographic key security to prevent unauthorized access. 
• Integrate enterprise-grade platform API with your custom app to incorporate videos into any third-party website or app. 
• Monetize your premium videos with options like  SVOD (Subscription Video On Demand),  AVOD (Advertising-based video on demand ), TVOD  (Transactional Video on Demand), Pay, pay-per-view,  and donations.
• Multiply viewer rate and maximize conversion with branding, targeting, multiplying visibility, and expand viewership with an engaging 360° marketing toolkit and potentially earn 10x more.
• Monitor the channel analytics with performance metrics and analyze video performance with a real-time dashboard.
• Safeguard your ideas with built-in copy protection that restricts screen recording.

 

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#2 Accelevents – Event management software

Accelevents provides you solutions to live stream your events while offering other useful features such as event management software. This is a white-label platform, which means you can customize almost every aspect of your streaming player. 

Businesses can build customized workflows, from your event ticketing and registration site to event marketing emails, event apps, and even self-check-in kiosks, every touchpoint is uniquely yours with Accelevents. 

Companies like Amazon and Zapier have leveraged this event management tool and software solutions to elevate their attendee experience.

Features

• Mobile app access for attendees to stay connected and engaged. 
• Powerful registration tools to customize your event registration workflows.
• An engaging virtual hub to deliver engaging, virtual, and hybrid events. 
• An ecosystem of integrations to offer native integrations with popular CRMs such as Hubspot, Salesforce, and Marketo. 
• Badge printing and quick QR check-in. 
• Flexible Event page builder to create stunning, fully branded event pages.

#3 Vfairs – Hybrid, in-person, and virtual event platform

If you are looking for ways to host engaging virtual, hybrid & In-Person Events With An All-In-One event management platform, then Vfairs is the right place for you. This platform has not restricted itself to, planning a conference, internal affair,  job fair, or trade show but to a vast variety of events. 

Businesses can also have customized applications, attractive 3D elements, gamification, and more to amaze visitors. The freedom to integrate any applications and tools is indeed a cherry on the cake.

Features

• Engage your online attendees with an immersive 3D experience. Engage them with webinars, exhibit halls, networking, and gamification.
• Simple solutions to deal with onsite processes with check-in apps and easy badge printing solutions.
• Improve your attendee’s onsite experience with branded mobile apps optimized for lead capture & networking.
• Integrate your event data seamlessly into your CRM, marketing platform, and recruitment software.
• Analyze your event performance with real-time dashboards and user journeys to understand event performance.

#4 ON24 – Webinar software & virtual event platform

You can now bring your webinars, virtual events, and content experiences into the AI era with the ON24  Engagement Platform.

The platform helps you with marketing events, conferences, and webinars. They also provide powerful insights about all your ongoing events and webinars in one place. Pricing-wise, they don’t have any plans; instead, they quote you based on your resource requirements.

Features

• Customizations for virtual events, webinars, conferences, and more
• Scalability to suit enterprises and provides any number of resources
• Standards like CCPA and GDPR are included for the utmost privacy of data
• Captioning for both live and on-demand events broadcasting.
• Engaging user experiences with 20+ ways to participate.
• “Follow the sun” model to provide 24/7 live support
• Serves industries related to Technology, Finances, Manufacturing, etc.
• Personalized messaging, content, and calls to action for more conversion.

#5 Eventzilla – Branded event platform to promote your events

Eventzilla is an event registration and marketing platform where you can create and manage everything in one place for live, virtual, or hybrid events. You can effortlessly plan, promote, and execute successful events with Eventzilla.

They facilitate live streaming and on-demand streaming for all sizes of events where thousands of attendees attend. The platform gives your attendees a sense of a community where they can engage in polls, 1-1 chats, Q&As, and more. It also helps you to lower your event registration costs & improves ticket sales.

Features

• You can create a branded, mobile-friendly event website with RSVP software to deliver a smooth registration experience. 
• Design your registration workflows to track event attendee data.
• Easily create and publish event agendas in minutes with agenda builder. 
• Advertise events and boost event attendance with the built-in email invites and discount code feature.
• Allows easy check-ins for attendees by QR code  scanning or just entering the guest’s name.
• Boost attendee engagement with polls and surveys, with real-time feedback and interaction.
• Allows attendees to engage and make meaningful connections with networking features.

#6 Vevox – Best polling & Q&A platform for hybrid events

This platform is mainly for businesses and universities around the world to establish itself as a simplified, market-leading, and much-loved real-time audience engagement platform for the workplace and classes. It offers simple and effective audience response solutions for training sessions, meetings, and courses taken.  It is also rated as the 1 Polling and Q&A platform in the marketplace. 

You can receive live data to visualize how well your audiences can be engaged in real-time.

Features

• Live polling to get everyone involved and to know their feedback.
• Make learning fun with interesting automated quizzes
• Receive detailed data reporting with analytics & reporting. 
• Make every question count and answers derived with engaging Q&A sessions. 
• Conduct self-paced feedback surveys. 
• Microsoft integrations to seamlessly engage with your audience on the software they prefer. 
• Word cloud polling to understand the audience’s pulse instantly.

 

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#7 Localist – Online event calendar

Centralize your events into one single easy to use calendar agenda. Let your community stay informed and connected with this online event calendar. With Localist you can build, aggregate, and manage all of the events happening within your community.

You can build an interactive and consistent brand experience with Turnkey event and calendar layouts.  Anyone can publish in-person, virtual, or hybrid events, recurring events, or even add tickets with just a click.

Features

• Develop brand consistency with a white-label solution, for a better user experience and to lower bounce rate. 
• Capture user behavior by integrating with Google Analytics and Google Tag Manager.
• Enhance customer experience with full access to HTML and CSS.
• Comprehensive analytics to analyze trending events, registrations, social activity, admin activity, and attendee geography.
• Options to connect with almost every tool in a modern technology stack including CRMs and other marketing automation platforms.
• Build appealing templates for marketing purposes, add contacts from your CRM, and run multi-promotional campaigns.

#8 Linkedin – Event management and marketing solutions

LinkedIn’s marketing solutions include tools for event management and promotion. Creating a live event or audio event is a quick process, but creators must meet LinkedIn’s eligibility criteria. Once eligibility is confirmed, users can access LinkedIn Live or LinkedIn Audio and follow simple steps to get started. 

LinkedIn Live enables streaming of live video content to attendees through third-party broadcasting tools.

Features

• Linked In allows you to enjoy a seamless live event experience from one of their collaborative partners like Restream, Socialive, StreamYard, Switcher Studio, or Vimeo.
• Connect directly to an encoder or streaming software like Zoom or WebEx, and go live with their custom stream (RTMP) tool.
• Create an event, and using the 3rd-party broadcast tool, connect your broadcast to the event.
• You get inspiration by mirroring other companies who’ve hosted successful events on LinkedIn.
• Measure event performance by monitoring event analytics.
• Go live from the studio and easily integrate with a broadcasting tool to start streaming, get the help of best practices below to get tips and tricks to make the most of the events.

#9 Inevent – In-person, hybrid, and virtual event management software

It is an event management software that lets smooth streaming of events, including in-person gatherings, live events, webinars, conferences, team meetings, virtual workplaces, fundraising events, workshops, event registrations, live online broadcasting, and virtual events. With Inevent, businesses can create stunning event websites and landing pages to promote their events effectively. 

The platform also provides custom email builders and automation tools, by simplifying the marketing process. Booking and registration processes are streamlined, with all necessary facilities for handling payments seamlessly integrated. This platform provides numerous customization options, allowing businesses to showcase their brand effectively.

Features

• This white-label cloud-based software offers seamless navigation and a range of individual features for registration, ticket sales, and attendance management.
•  It centralizes flight and lodging information, facilitates fast badge printing for accreditation, and integrates NFC for on-site activations.
•  Users can engage attendees through polling, gamification, file sharing, questions, feedback, maps, and QR codes.
•  Accessibility features include automatic audio transcripts, audio interpretation, sign language channels, and tab key navigation for smooth accessibility. 
• Additionally, the software enables easy creation of landing pages, mobile apps, email automation, ads, forms, push notifications, SMS messages, and UTM link trackers. 
• It boasts a powerful native video player for real-time video editing and RTMP streaming.
•  The Virtual Lobby feature offers unlimited sessions, group rooms, 1-1 rooms, sponsor booths, networking roulette, chat, social profiles, and more.

#10 Airmeet – Virtual and hybrid event platform

Airmeet empowers you to elevate your digital events into strategic growth engines. Tailor audience experiences effortlessly and drive user engagement seamlessly to fuel business growth.

With Airmeet, hosting events and webinars becomes effortless. The platform offers abundant customization options, allowing you to brand your streams with just a click. Choose reception and stage backdrops according to your preferences. Additionally, Airmeet provides analytics to delve deeper into your event’s performance.

Features

• Streamline the journey from interest to action by offering easy registration and seamless CRM syncing.
• Generate excitement before events with personalized landing pages and captivate attendees with dynamic content and interactive sessions.
•  Elevate your brand presence through standout event styling and intelligent AI branding. 
• Seamlessly integrate with over 50+ apps to enhance functionality. 
• Give your webinars and events the star treatment with high-quality 1080p streaming and branded 3D stage backdrops.

Conclusion

We hope that the above listicles helps you to find the right platform for you. These feature will help you find out the what best suits your organizational or business needs. 

Event management can be tedious, and organizing a virtual event can  look overwhelming. But now that there is a proper solution offered. Conducting an online event can be easy and seamless. If you wish to give your users an amazing user experience, and make your event a virtual success, consider analyzing the above mentioned features to take your event marketing goals to reach greater heights.