Starting an OTT Business: How to Create & Launch an OTT Platform or Channel?

Published On February 23rd, 2024 27731Video Streaming

Have you always dreamed of creating an OTT platform? Here you will find a mini-guide on how to start an OTT platform with trending technologies for managing and distributing your video content across Mobile, Smart TVs, And Web.

With the rise of online video, content video delivery over the internet has boomed in recent years. 

As the trend of OTT TV doesn’t stop in the way of changing its path, the “Over the top” services have set a profitable standard in the line of media consumption & its effective delivery, creating a huge impact in the world of television. 

OTT platform architecture has significantly disrupted the traditional cable TV providers. 

Due to this transformation,  it has earnestly changed the business value of television into a consumer-driven funnel from provider-driven. 


“Skyrocketing growth of OTT Video revenue is projected to reach $171,772 million in 2022”

Source: statista


This lucrative platform technology entices every business professional to launch OTT services.

Let us get into this more as to how you can build an OTT video platform and check its technologies that are carried making it a stable sphere of recurring income.

Before getting into it, let’s take a look at OTT!!!


Read Also: What is OTT? A Definition of OTT & Its Meaning


Who Gets Maximum Leverage With The Rise of OTT Platforms?

It is a known fact that video monetization is the driving factor to grow beyond expectation and has proven to be the game-changer… All thanks to the OTT industry.

Moreover, when you tend to choose SaaP solution you get limitless freedom with the usage of the platform developed with the amount of cost savings, creating a major plus in sustainability within the market.

All in all, it is a go-getter where one can decide to upgrade further or stick to the same. 

OTT industry

Broadcast Media – The broadcasting industry is well distinguished with the power of media delivery giving content publishers the freedom to cast their content worldwide. 

Education Sector – Elearning market has bought a huge revolution with the help of the best online video platforms to have interactive learning experience via online quizzes, assessments, etc. 

Sports IndustryTerritory of sports purely runs on live content distribution like match relays, mega sponsored events, that can be directly telecasted in your own set TV.

Film Making IndustryNow as a production house, content publisher, or distributor you can leverage your own streaming space & monetize content originals gaining maximized ROIs.

Enterprise Owners – As an entrepreneur, your business can now get covered with major inputs streamlined with self-developed channels delivering value-added theories.

Online Fitness Practitioners – Enlarge audience base by bringing your fitness expertise into the world of streaming technology. Centralize workout videos with self-hosted platforms.

Religious PropagatorsDuring these ups and downs of life now religious spokespersons can disseminate spiritual values via online sermons, lectures, live events via OTT media.

Youtubers – Now gen Xers who run a YouTube channel can have a high jump by widening your existing customer base with your completely owned video marketing platform.

 So, these are the top-most OTT broadcasting sectors that exhibit the power of media delivery by providing an amplified opportunity for professional broadcasters.

They will be the future of unprecedented growth that’s come up to interact & entertain live audiences innovatively.



How to Create a Profitable OTT Platform For Your Streaming Business?

A step-by-step guide to build, launch & grow your OTT platform business with attractive features added with multiple revenue models. But, before that take a look at a list of things that help you to set up a profitable platform an ideal means of acquiring the best ROI perspective.  Scroll down to explore!

build your own ott platform

To provide an omnichannel scintillating experience to your users, make sure of: 

  • Taking steps to improve trust between you & users 
  • Referring marketing strategies to only one website 
  • Ranking yourself at the top in search engines 
  • Having email communication & reflect your brand more  
  • Accepting every type of payment on flexible modes

1. Select a Popular Streaming Business Genre

When you start creating a video streaming website or platform you can choose an apt genre for displaying on-demand videos, movies, mainstream events, or power-packed content to serve the timely needs of your audience.

Accordingly, you can select your business model to run it better.

2. Target Your Audience At All Tech Corners

It isn’t necessary that your approached audience would occupy only one mode of experiencing your vivid streaming products. So it is necessary for you to make them available at all possible corners of portable devices. Top OTT platform providers can help you to settle your strategic content delivery depending on where your video subscription platform requires you to watch them like a laptop, mobiles, tablets, etc.

3. Plan Resources As Per Unique Broadcast Services

While building an OTT video platform right from scratch your cost to develop it will depend on the type of content you would like to showcase to your customers.

Then, plan your resources to create a best video streaming services just like Netflix, & assure a compelling experience to your customers.

4. Enhance Varied Viewing Experience

As it is always said that content remains the king of all traits, it has now become pivotal to suffice with original content & facilitate a fascinating user experience.

Today with the advent of OTT app development, viewers expect to find more choices since the shift of television has developed a newer format of content.

The penetration of crip valuable videos is much appreciated among the masses now.

5. Analyze Your User Behaviour Insights

Generally, your target audience here would be wide and dynamic. The variety of entertaining content that you cater to suit their watching moods is likely to establish a particular mindset in the demographic. To study this, you could have user insights with personalized analysis tools like

  • Real-time traffic updates
  • Current viewership status
  • User behavior analytics
  • Revenue Report and lots more

6. Acquire High ROIs With Profitable Monetization Models

Mostly OTT video platform revolves around on-demand or live streaming services.

Moreover, live streaming gives you to provide user-centric content then and there, which could help to monetize both in real-time.

One of the instant video monetization platform that could yield you faster revenue is through attracting a large viewership via advertising video on demand.

Also as OTT streaming providers, you could find potential scope for profitable income streams in larger sections.

7. Shape UX/UI design in an eye-catching manner

It is of utmost importance to create a streaming platform that is effectively navigational and makes searches user-friendly.

Therefore, to gain your user’s attention & stand out amongst the competitive players, develop your website UI in a unique and dynamic way. 

8. License the content while starting your OTT platform 

Most of the major solutions work with an authorized set of content frameworks. Investing billions of pay with content licensing protocols before its platform launch will fetch the best returns with your content ideation, production & distribution to various channels that you decide to target.

9. Deciding on the OTT Website functionality

Best video streaming solutions depend on a number of functionalities that are user-centric which can be split into major 3 ways. 

The video is consumed by the targeted audience, creator, and content admin who regulates the performance of the content.


 
Have an idea to Build OTT platform? Want to convert it into a successful business?

Technologies Involved in Building an OTT Platform

Having the proper tools to generate high bucks of money from your curative videos is essential. We can see them one by one, with their individual characteristics.

These pivotal technologies help you to accelerate your business plan with its unbeatable functionalities making it unique as well as futuristic for viewers, content owners as well as in admin.

Cloud Hosting


Most of the OTT platform providers are using AWS (Amazon web service) cloud service as their premier cloud storage component. The cloud-based solution helps business professionals in building their own OTT platform to extend the scalability and consumer engagement in order to magnify the business revenue.

Server


Nginx media server is the right java based platform server that has the potential for handling a high amount of concurrent connections. The edge server serves as the best performer on holding static files that truly makes the work done in a much easier way of streaming high-quality content.

Streaming Protocol

OTT video streaming protocol


RTMP (Real-time Messaging Protocol) and HTTP live streaming are the two main streaming protocols used in the top VOD Platforms to streamline live streaming content. The RTMP protocol transmits the overall maximum possible data and also provides low-latency interaction.

Content Delivery Network


A Huge number of CDN providers are have been using in OTT Platform which is considered as the key component in reducing the traffic in the core network in order to increase the global low latency. The best CDN perceives great performance on a real-time basis.

Rethinking Security


DRM (Digital Rights Management) and AES Encryption are the most widely used security system which plays the crucial role in protecting the content from copyrights and enabling a barrier by shielding from unauthorized access of the Content.



How Much Does it Cost to Create Your Own OTT Platform? 

The cost of starting with an OTT platform development that’s similar to Netflix is determined by its size and capabilities. Therefore, while you plan to launch your own streaming platform, where you can potentially entertain your viewers with unlimited pieces of content you’ll need to decide on the technical stacks that will influence its estimated price. The cost of developing a channel is also determined by the potential development team that you choose to work with that includes the company’s geographic location. 

The total cost of developing a combined OTT streaming platform along with an website depends on a plethora of factors:

  1. Features and complexity
  2. Size & Geo location
  3. Platform on which you want to release
  4. Technology stack required to build the platform
  5. Experience of the entire development team
  6. Time required to make a customized channel

A Rethinkable Solution To Start Next-level OTT Services

While there is an emergence of technological comeback in facilitating entertainment with powered innovation, it creates a healthy challenge for content makers & broadcasters to push their boundaries & deliver out-of-the-box content.

Thus, it settles to have a lasting impression in the targeted minds of the audience through varied OTT services.

Also, another way of pursuing it is that, it helps you to know that content personalization is the key to deliver a great watching experience to your target market, exhibiting uniqueness every time!


In a recent survey, 78% of OTT platforms maintain a better recognition with their viewers which acts as the key factor in setting it as the best OTT service.


Only a certain number of VOD platform providers bring out such successful & durable solutions.

CONTUS Tech, which is known as the top-tier global leader in providing best-in-class OTT platform development solutions are created to have more engaging UX for your viewers.

CONTUS Tech’s Top-Notch Features

CONTUS Tech is a supreme OTT solution provider that can empower the video demands of content creators, broadcasters, media channels, and everybody else who wants to manage and monetize their priceless online assets.

It comes with feature-studded for Omni-device media delivery. From camera to end-user screen on Mobile, Tablet, PC or TV, your video can be streamed to any screen with universal display HD quality.

VPlayed OTT Platform Features

→ Adaptive Streaming It provides an absolute online video streaming experience concerning how to build OTT platforms at any range of bandwidth without buffering.

→ Cloud Transcoding Equipped with a video transcoding platform that facilitates quick transcode of content on cloud & streaming live contents.

→ Offline Download Experience rich offline playback video feature enabling every user to download their preferred video to watch it offline.

Video Content Management System store unlimited number of videos across your platform repository embedded with flexible features such as analytics, drag & drop option, etc.

→ Social Integration Enlarge audience ranges through dynamic social integration that enables the promotion of videos on various social platforms.

→ Channel Partners Upsurge the overall flow of the content in partnering with 3rd party channels through direct interactions.

→ Monetization Models CONTUS Tech provides best monetization models while searching how to create an ott platform & shape your ROIs. Explore AVOD SVOD, TVOD, Catch Up TV, & more.

→ Global Distribution Monitor localized content with complete access control, categorized into various audience segmentation & delivers curated videos to only strategic locations.

→ Full End-to-End Support Accelerate streaming business with a complete top video monetization solution ready-to-use supported with total control of managed OTT services.

→ Multilingual Stream videos in a tailor-made way according to your geo-based linguistics. Get multilingual support at local, regional and global levels of the target market.

→ Fully Customizable Get a wide range of end-to-end supported services fully integrated and customized as per your online streaming platform needs.

→ Content Delivery Network Get a complete pack of managing and distributing content via CDN networks. Now provide seamless entertaining outputs via adaptive streaming technology.

→ Reliable Video Hosting Take the liberty to self-host your content originals best online video hosting platforms at your convenience with various solutions at on-premise or at cloud infrastructure servers through CONTUS tech VOD hosting.

→ Analytics Analyze & track data to make decisions based on 3rd party integrated tools like Google or Microsoft Analytics after working on how to launch the OTT platform.

→ Marketing Optimize your OTT channel with the best in-built video marketing tools & multi-device compatibility across various social channels.

→ Security Start the OTT channel with standardized Digital Rights Management protocols & secure your valuable content. Deploy end-to-end encryption for all devices & channels.

Thus, every player in the TV industry invests only on feature-rich OTT platforms to push their path-breaking content that is published strategically. So, the necessity of every content owner to pick apt OTT service providers is very much in need to reap high ROIs.

Hire Our Dedicated Developers To Create Or Launch An OTT Platform Or Channel

There is no denying that establishing an OTT business and crafting a successful OTT platform or channel demands high level expertise and innovation. Our team of dedicated OTT platform developers are poised to turn your ideas into a tangible and impactful presence. 

By partnering with our dedicated developers, you gain access to an arsenal of skills tailored for the OTT landscape. We understand the intricacies of building and launching an OTT platform, from seamless content delivery to engaging user experiences. Our developers bring your ideas to life with precision, ensuring your platform boasts top-notch features and functionalities.

Whether you’re looking to integrate adaptive streaming, facilitate cloud transcoding, enable offline download, or implement robust content management systems, our experts can do it with ease. With a proven track record in social integration, monetization models, global distribution, and multilingual support, our developers guarantee a customizable solution.

Trust us to handle the complex technical aspects, including content delivery networks, reliable video hosting, analytics, security, and more. With our support, your OTT channel will stand out with impeccable performance and user engagement. Count on our dedicated OTT developers to transform your OTT aspirations into a fully functional and profitable reality.

Wrapping Up

I believe at this point you would be clear to find intricate nuances of how to build your personalized OTT video streaming platform. Make your OTT business successful through the perfect global services of CONTUS Tech that ensures a win-win situation with its set of essential features & support systems.

If you already have an idea about starting an OTT business, Schedule a free demo and we’ll help you implement it!
talk to experts

Frequently Asked Questions (FAQ)

1. How To Start An OTT Platform?

Content creators and media distributors can now build an end-to-end, own OTT website & development platforms utilising our zero-coding, fully-featured & dedicated streaming infrastructure. You can have them customized completely, complete ownership & quickly deployable either at your premise or on cloud.

2. What Are The Essential Features Needed To Create An OTT Platform?

If you want to compete with competitive brands with the multitude of OTT platforms out there it’s pivotal in creating branded one for yourself using the following features all into your over-the-top channels with Live Streaming, Cloud Transcoding, Live to VOD, Content Partner Portal, White labeling & many more to integrate with.

3. How Much Will It Cost For OTT Platform Development?

In the course of OTT platform development, each customer brings their own current ideas and monetizes them according to their business needs. Every client is invited to implement bespoke solutions & costs would differ according to their objectives. Our technical and sales teams can help you to build customizable OTT video platform for whatever streaming niche you choose to focus on.

4. What Are The Business Benefits Of Launching An OTT Channel & Platform?

Whether users are found binged or planned-watching your content integrated through OTT development, in the case of video sponsored adverts, pre, mid, or post-roll video ads are always used to turn viewing activity into advertising dollars into the platform, on the other hand, Make your content available on any device at any place, allowing you to engage your audience even if they are thousands of miles away from your immediate streaming market. As a result, the way television channels are accessed over OTT has changed, opening up new revenue options.

5. How To Monetize The OTT Platform Content?

We know that captivating revenue is the prime motto for you to build OTT service. Thus, you can have numerous monetization models giving you loads of opportunity with Subscription, Advertising, Pay-per-view, SSAI, Coupons & Promotions, etc can help you to turn your broadcasting OTT content into trillion dollars starting from TV shows, Movies, Web Series, and more.

Vijay Amirtham

Blogger and OTT Expert in VPlayed. Interested in digging deep into OTT Platform & video streaming media business tools and Love to discuss and share views on the latest technologies tips, and tricks.

Learn More About OTT Platform

Have you always dreamed of creating an OTT platform? Here you will find a mini-guide on how to start an OTT platform with trending technologies for managing and distributing your video content across Mobile, Smart TVs, And Web.

With the rise of online video, content video delivery over the internet has boomed in recent years. 

As the trend of OTT TV doesn’t stop in the way of changing its path, the “Over the top” services have set a profitable standard in the line of media consumption & its effective delivery, creating a huge impact in the world of television. 

OTT platform architecture has significantly disrupted the traditional cable TV providers. 

Due to this transformation,  it has earnestly changed the business value of television into a consumer-driven funnel from provider-driven. 


“Skyrocketing growth of OTT Video revenue is projected to reach $171,772 million in 2022”

Source: statista


This lucrative platform technology entices every business professional to launch OTT services.

Let us get into this more as to how you can build an OTT video platform and check its technologies that are carried making it a stable sphere of recurring income.

Before getting into it, let’s take a look at OTT!!!


Read Also: What is OTT? A Definition of OTT & Its Meaning


Who Gets Maximum Leverage With The Rise of OTT Platforms?

It is a known fact that video monetization is the driving factor to grow beyond expectation and has proven to be the game-changer… All thanks to the OTT industry.

Moreover, when you tend to choose SaaP solution you get limitless freedom with the usage of the platform developed with the amount of cost savings, creating a major plus in sustainability within the market.

All in all, it is a go-getter where one can decide to upgrade further or stick to the same. 

OTT industry

Broadcast Media – The broadcasting industry is well distinguished with the power of media delivery giving content publishers the freedom to cast their content worldwide. 

Education Sector – Elearning market has bought a huge revolution with the help of the best online video platforms to have interactive learning experience via online quizzes, assessments, etc. 

Sports IndustryTerritory of sports purely runs on live content distribution like match relays, mega sponsored events, that can be directly telecasted in your own set TV.

Film Making IndustryNow as a production house, content publisher, or distributor you can leverage your own streaming space & monetize content originals gaining maximized ROIs.

Enterprise Owners – As an entrepreneur, your business can now get covered with major inputs streamlined with self-developed channels delivering value-added theories.

Online Fitness Practitioners – Enlarge audience base by bringing your fitness expertise into the world of streaming technology. Centralize workout videos with self-hosted platforms.

Religious PropagatorsDuring these ups and downs of life now religious spokespersons can disseminate spiritual values via online sermons, lectures, live events via OTT media.

Youtubers – Now gen Xers who run a YouTube channel can have a high jump by widening your existing customer base with your completely owned video marketing platform.

 So, these are the top-most OTT broadcasting sectors that exhibit the power of media delivery by providing an amplified opportunity for professional broadcasters.

They will be the future of unprecedented growth that’s come up to interact & entertain live audiences innovatively.



How to Create a Profitable OTT Platform For Your Streaming Business?

A step-by-step guide to build, launch & grow your OTT platform business with attractive features added with multiple revenue models. But, before that take a look at a list of things that help you to set up a profitable platform an ideal means of acquiring the best ROI perspective.  Scroll down to explore!

build your own ott platform

To provide an omnichannel scintillating experience to your users, make sure of: 

  • Taking steps to improve trust between you & users 
  • Referring marketing strategies to only one website 
  • Ranking yourself at the top in search engines 
  • Having email communication & reflect your brand more  
  • Accepting every type of payment on flexible modes

1. Select a Popular Streaming Business Genre

When you start creating a video streaming website or platform you can choose an apt genre for displaying on-demand videos, movies, mainstream events, or power-packed content to serve the timely needs of your audience.

Accordingly, you can select your business model to run it better.

2. Target Your Audience At All Tech Corners

It isn’t necessary that your approached audience would occupy only one mode of experiencing your vivid streaming products. So it is necessary for you to make them available at all possible corners of portable devices. Top OTT platform providers can help you to settle your strategic content delivery depending on where your video subscription platform requires you to watch them like a laptop, mobiles, tablets, etc.

3. Plan Resources As Per Unique Broadcast Services

While building an OTT video platform right from scratch your cost to develop it will depend on the type of content you would like to showcase to your customers.

Then, plan your resources to create a best video streaming services just like Netflix, & assure a compelling experience to your customers.

4. Enhance Varied Viewing Experience

As it is always said that content remains the king of all traits, it has now become pivotal to suffice with original content & facilitate a fascinating user experience.

Today with the advent of OTT app development, viewers expect to find more choices since the shift of television has developed a newer format of content.

The penetration of crip valuable videos is much appreciated among the masses now.

5. Analyze Your User Behaviour Insights

Generally, your target audience here would be wide and dynamic. The variety of entertaining content that you cater to suit their watching moods is likely to establish a particular mindset in the demographic. To study this, you could have user insights with personalized analysis tools like

  • Real-time traffic updates
  • Current viewership status
  • User behavior analytics
  • Revenue Report and lots more

6. Acquire High ROIs With Profitable Monetization Models

Mostly OTT video platform revolves around on-demand or live streaming services.

Moreover, live streaming gives you to provide user-centric content then and there, which could help to monetize both in real-time.

One of the instant video monetization platform that could yield you faster revenue is through attracting a large viewership via advertising video on demand.

Also as OTT streaming providers, you could find potential scope for profitable income streams in larger sections.

7. Shape UX/UI design in an eye-catching manner

It is of utmost importance to create a streaming platform that is effectively navigational and makes searches user-friendly.

Therefore, to gain your user’s attention & stand out amongst the competitive players, develop your website UI in a unique and dynamic way. 

8. License the content while starting your OTT platform 

Most of the major solutions work with an authorized set of content frameworks. Investing billions of pay with content licensing protocols before its platform launch will fetch the best returns with your content ideation, production & distribution to various channels that you decide to target.

9. Deciding on the OTT Website functionality

Best video streaming solutions depend on a number of functionalities that are user-centric which can be split into major 3 ways. 

The video is consumed by the targeted audience, creator, and content admin who regulates the performance of the content.


 
Have an idea to Build OTT platform? Want to convert it into a successful business?

Technologies Involved in Building an OTT Platform

Having the proper tools to generate high bucks of money from your curative videos is essential. We can see them one by one, with their individual characteristics.

These pivotal technologies help you to accelerate your business plan with its unbeatable functionalities making it unique as well as futuristic for viewers, content owners as well as in admin.

Cloud Hosting


Most of the OTT platform providers are using AWS (Amazon web service) cloud service as their premier cloud storage component. The cloud-based solution helps business professionals in building their own OTT platform to extend the scalability and consumer engagement in order to magnify the business revenue.

Server


Nginx media server is the right java based platform server that has the potential for handling a high amount of concurrent connections. The edge server serves as the best performer on holding static files that truly makes the work done in a much easier way of streaming high-quality content.

Streaming Protocol

OTT video streaming protocol


RTMP (Real-time Messaging Protocol) and HTTP live streaming are the two main streaming protocols used in the top VOD Platforms to streamline live streaming content. The RTMP protocol transmits the overall maximum possible data and also provides low-latency interaction.

Content Delivery Network


A Huge number of CDN providers are have been using in OTT Platform which is considered as the key component in reducing the traffic in the core network in order to increase the global low latency. The best CDN perceives great performance on a real-time basis.

Rethinking Security


DRM (Digital Rights Management) and AES Encryption are the most widely used security system which plays the crucial role in protecting the content from copyrights and enabling a barrier by shielding from unauthorized access of the Content.



How Much Does it Cost to Create Your Own OTT Platform? 

The cost of starting with an OTT platform development that’s similar to Netflix is determined by its size and capabilities. Therefore, while you plan to launch your own streaming platform, where you can potentially entertain your viewers with unlimited pieces of content you’ll need to decide on the technical stacks that will influence its estimated price. The cost of developing a channel is also determined by the potential development team that you choose to work with that includes the company’s geographic location. 

The total cost of developing a combined OTT streaming platform along with an website depends on a plethora of factors:

  1. Features and complexity
  2. Size & Geo location
  3. Platform on which you want to release
  4. Technology stack required to build the platform
  5. Experience of the entire development team
  6. Time required to make a customized channel

A Rethinkable Solution To Start Next-level OTT Services

While there is an emergence of technological comeback in facilitating entertainment with powered innovation, it creates a healthy challenge for content makers & broadcasters to push their boundaries & deliver out-of-the-box content.

Thus, it settles to have a lasting impression in the targeted minds of the audience through varied OTT services.

Also, another way of pursuing it is that, it helps you to know that content personalization is the key to deliver a great watching experience to your target market, exhibiting uniqueness every time!


In a recent survey, 78% of OTT platforms maintain a better recognition with their viewers which acts as the key factor in setting it as the best OTT service.


Only a certain number of VOD platform providers bring out such successful & durable solutions.

CONTUS Tech, which is known as the top-tier global leader in providing best-in-class OTT platform development solutions are created to have more engaging UX for your viewers.

CONTUS Tech’s Top-Notch Features

CONTUS Tech is a supreme OTT solution provider that can empower the video demands of content creators, broadcasters, media channels, and everybody else who wants to manage and monetize their priceless online assets.

It comes with feature-studded for Omni-device media delivery. From camera to end-user screen on Mobile, Tablet, PC or TV, your video can be streamed to any screen with universal display HD quality.

VPlayed OTT Platform Features

→ Adaptive Streaming It provides an absolute online video streaming experience concerning how to build OTT platforms at any range of bandwidth without buffering.

→ Cloud Transcoding Equipped with a video transcoding platform that facilitates quick transcode of content on cloud & streaming live contents.

→ Offline Download Experience rich offline playback video feature enabling every user to download their preferred video to watch it offline.

Video Content Management System store unlimited number of videos across your platform repository embedded with flexible features such as analytics, drag & drop option, etc.

→ Social Integration Enlarge audience ranges through dynamic social integration that enables the promotion of videos on various social platforms.

→ Channel Partners Upsurge the overall flow of the content in partnering with 3rd party channels through direct interactions.

→ Monetization Models CONTUS Tech provides best monetization models while searching how to create an ott platform & shape your ROIs. Explore AVOD SVOD, TVOD, Catch Up TV, & more.

→ Global Distribution Monitor localized content with complete access control, categorized into various audience segmentation & delivers curated videos to only strategic locations.

→ Full End-to-End Support Accelerate streaming business with a complete top video monetization solution ready-to-use supported with total control of managed OTT services.

→ Multilingual Stream videos in a tailor-made way according to your geo-based linguistics. Get multilingual support at local, regional and global levels of the target market.

→ Fully Customizable Get a wide range of end-to-end supported services fully integrated and customized as per your online streaming platform needs.

→ Content Delivery Network Get a complete pack of managing and distributing content via CDN networks. Now provide seamless entertaining outputs via adaptive streaming technology.

→ Reliable Video Hosting Take the liberty to self-host your content originals best online video hosting platforms at your convenience with various solutions at on-premise or at cloud infrastructure servers through CONTUS tech VOD hosting.

→ Analytics Analyze & track data to make decisions based on 3rd party integrated tools like Google or Microsoft Analytics after working on how to launch the OTT platform.

→ Marketing Optimize your OTT channel with the best in-built video marketing tools & multi-device compatibility across various social channels.

→ Security Start the OTT channel with standardized Digital Rights Management protocols & secure your valuable content. Deploy end-to-end encryption for all devices & channels.

Thus, every player in the TV industry invests only on feature-rich OTT platforms to push their path-breaking content that is published strategically. So, the necessity of every content owner to pick apt OTT service providers is very much in need to reap high ROIs.

Hire Our Dedicated Developers To Create Or Launch An OTT Platform Or Channel

There is no denying that establishing an OTT business and crafting a successful OTT platform or channel demands high level expertise and innovation. Our team of dedicated OTT platform developers are poised to turn your ideas into a tangible and impactful presence. 

By partnering with our dedicated developers, you gain access to an arsenal of skills tailored for the OTT landscape. We understand the intricacies of building and launching an OTT platform, from seamless content delivery to engaging user experiences. Our developers bring your ideas to life with precision, ensuring your platform boasts top-notch features and functionalities.

Whether you’re looking to integrate adaptive streaming, facilitate cloud transcoding, enable offline download, or implement robust content management systems, our experts can do it with ease. With a proven track record in social integration, monetization models, global distribution, and multilingual support, our developers guarantee a customizable solution.

Trust us to handle the complex technical aspects, including content delivery networks, reliable video hosting, analytics, security, and more. With our support, your OTT channel will stand out with impeccable performance and user engagement. Count on our dedicated OTT developers to transform your OTT aspirations into a fully functional and profitable reality.

Wrapping Up

I believe at this point you would be clear to find intricate nuances of how to build your personalized OTT video streaming platform. Make your OTT business successful through the perfect global services of CONTUS Tech that ensures a win-win situation with its set of essential features & support systems.

If you already have an idea about starting an OTT business, Schedule a free demo and we’ll help you implement it!
talk to experts

Frequently Asked Questions (FAQ)

1. How To Start An OTT Platform?

Content creators and media distributors can now build an end-to-end, own OTT website & development platforms utilising our zero-coding, fully-featured & dedicated streaming infrastructure. You can have them customized completely, complete ownership & quickly deployable either at your premise or on cloud.

2. What Are The Essential Features Needed To Create An OTT Platform?

If you want to compete with competitive brands with the multitude of OTT platforms out there it’s pivotal in creating branded one for yourself using the following features all into your over-the-top channels with Live Streaming, Cloud Transcoding, Live to VOD, Content Partner Portal, White labeling & many more to integrate with.

3. How Much Will It Cost For OTT Platform Development?

In the course of OTT platform development, each customer brings their own current ideas and monetizes them according to their business needs. Every client is invited to implement bespoke solutions & costs would differ according to their objectives. Our technical and sales teams can help you to build customizable OTT video platform for whatever streaming niche you choose to focus on.

4. What Are The Business Benefits Of Launching An OTT Channel & Platform?

Whether users are found binged or planned-watching your content integrated through OTT development, in the case of video sponsored adverts, pre, mid, or post-roll video ads are always used to turn viewing activity into advertising dollars into the platform, on the other hand, Make your content available on any device at any place, allowing you to engage your audience even if they are thousands of miles away from your immediate streaming market. As a result, the way television channels are accessed over OTT has changed, opening up new revenue options.

5. How To Monetize The OTT Platform Content?

We know that captivating revenue is the prime motto for you to build OTT service. Thus, you can have numerous monetization models giving you loads of opportunity with Subscription, Advertising, Pay-per-view, SSAI, Coupons & Promotions, etc can help you to turn your broadcasting OTT content into trillion dollars starting from TV shows, Movies, Web Series, and more.

Vijay Amirtham

Blogger and OTT Expert in VPlayed. Interested in digging deep into OTT Platform & video streaming media business tools and Love to discuss and share views on the latest technologies tips, and tricks.

85 Comments "Starting an OTT Business: How to Create & Launch an OTT Platform or Channel?"

  1. Williams says:

    Can you please guide us for creating an OTT platform with encrypted DRM protocol and also need suggestions for the OTT revenue strategies.

  2. AppSquadz Software says:

    Thanks for sharing this informative content! Now, we know the correct method of selecting the OTT platform development companies in Oman to augment our business with their technical expertise.

  3. Alrose says:

    Hey, We are looking for the solution to start an OTT platform. Need some details about your platforms security features, revenue models and customization functionality.

  4. Roger says:

    Hello, I would like to change my video website in to the complete OTT platform with higher end streaming features and revenue models, Can you please share some relevant information about your platform and also need some guidance to start an OTT platform . Thanks

  5. Dravid says:

    We are planning to create an OTT platform for our business with multi device support. Our service majorly focus on the entertainment based content in particular region. Need details on this.

  6. Alan says:

    What is the procedure to create an custom OTT platform for the education based content. Its recorded content want to convert it into the subscription based model. Can you please share some details on this.

  7. Willaims says:

    Hi, I would like to build an OTT platform to stream our rented content from third party service providers. Let me know all about starting a OTT platform right from the scratch.

  8. Augustin says:

    Hi, Need some details regarding the procedure to launch an OTT platform for the sport based content and what are typical ways to generate revenue through it.

  9. Tina Willian says:

    Hello , I was looking for the solution to start my own OTT platform. We focus on providing free content to our audience and generate revenue through Ads. Is it possible with VPlayed. Looking forward hearing from you so we can discus the possibilities . Thanks !

  10. Daniel says:

    Hello , I was looking for OTT platform development for our business. As far as I understand you provide a complete solution for developing OTT platform streaming. We are a large Advertising network in the USA, So we majorly focus on the AVOD model for our monetization. Can you help to start OTT platform with these strategies?

    Looking forward to hearing from you so we can discuss the possibilities.

    Thanks!

  11. Roger Nick says:

    Hi, We are one of the best multi-media networking platform servicing by creating content for various types of Community. I would like to know if you could build us a OTT platform with multi device support.

    However, we have some specifications that needs to meet our design flow and we’d like to know:

    1. The timeframe to create/build the OTT streaming platform
    2. Pricing Factors to start it
    3. Want to know about maintenance and customer services

    We will be looking forward to hearing from you soon. Please reach out to us.

    Thanks!

  12. Eden William says:

    Looking to create own OTT platform with subscription/ ad-based revenue model for our contents like movie and tv shows. Just starting off so will need to scale as time goes on. Need some suggestion on how to start OTT platform successfully? Thanks

  13. Stephy says:

    I am very interested in starting my own OTT platform and need help. Ready to invest huge amount for our platform to make it grand success. Need your inputs to launch a OTT platform with customized features in it.

  14. Helen says:

    Hello, We provide media services to our users at affordable prices for sports channels, movies and series. Now I am very interested to change our streaming medium by starting a OTT platform. For that i need a experts like you to make it happen. I think your platform is very different from the other services. Few requirements for us to create an OTT platform. It must be able to stream on android, iOS and web tv. Please contact me.

  15. Trish Stacy says:

    Looking for a solution to add to a website to rental streaming movies and TV series. Kindly share your ideas regarding this and how to start an OTT platform right from the scratch for the entertainment business?

  16. Leema says:

    Hello I’m interested in speaking with someone from your team for starting an OTT platform for one of our reality show. Please let me know if we are able to connect later today. Thank you!

  17. Christy says:

    Hello, We are planned to kick start our new OTT platform for streaming sports content across the US and canada. We need a platform that provides better security in terms of preventing viewers from screen recording while viewing content or including a watermark. Want to see your platform in demo. Thanks

  18. Olivia says:

    I would like to sell a film for the 100+ restricted audiences in Newyork city during one month of tenure period with a free teaser to watch before and maybe some various offers in order to lead to the more expensive. I don’t have any idea on how to start ott platform for my business, So help me for building ott platform right from the scratch

  19. Isla says:

    We make feature films and now want to create ott platform where we can rent or sell out titles as well as other curated film titles from other production companies.

  20. Isabella says:

    I would like to see the demo of the ott platform development process. I am interested in rebranding and customization. Kindly share the cost details to create an ott platform from scratch.

  21. Ella says:

    I’d want to reach out to team Vplayed to discuss possible collaboration opportunities for starting ott platform with monetization side of your CTV spaces.

  22. George says:

    Looking for a customized solution to build an OTT platform for our streaming company in Vegas. The solution needed to be Deployed and run from Customer Datacenter. We also prefer channel with multi-device support in it. Please contact us

  23. Charlie says:

    We’re looking to start an ott platform for the German Music academy and wanted to loop at an API / Whitelabel solution for the same. We wanted to know the service for starting an ott channel with rates and whether you have any music algorithm-related features.

  24. Jacob says:

    We are a non profit organization that manage a mutual aid network of female entrepreneurs. We currently have less than 1000 users on our platform but we expect to expend. Like to start an OTT platform for our services with custom features, Kindly share the cost factors. Thank you in advance,

  25. Muhammad says:

    Hello, I would like to book a live demo with you to understand how to start the ott platform and what things are needed to build an OTT platform from our side, Share the details and the pricing. Thank you very much.

  26. Harry says:

    Hi, I am working for UV Media Group in England. We launched one year ago an OTT offer (live channels & on demand movies and series) for the specific group of peoples in Europe. Our platform is available on web, iOS and Android. We are looking for a new end to end solution to migrate our existing platform or possible to create a newer one to broadcast our content.

  27. Leo says:

    I would like to broadcast my tv series so I’m inquiring to create own ott platform with following supports like CDN, VOD, SVOD, Q&A, Live Chat, SSL Certificate, Monetization, White Label, Security & Monitoring, Device Supported etc.

  28. Ildefonso says:

    Hello! We need a cost of building ott platform literally like Netflix and info about needed number of development team. Pls just sent me any financial model of random streaming service you have done before.

  29. Isabella says:

    Looking forward to your help with good rates to start the OTT business as well as getting a one time licence. Need your guidance on how to start ott platform with perfectly configured features.

  30. Joelliane says:

    We are a company dedicated to publishing videos on different platforms like Samsung tv, webos, android, roku, etc. We would like to know how to create ott platform and the price for it.

  31. Malen says:

    Hi, I am currently looking to start ott platform to host our video library. Would love to discuss more about what you offer.”

  32. Martinien says:

    We are looking for a solution partner for our Reginal OTT business. Want to know how to start ott platform from the scratch and how to become successful in the industry.

  33. Nehuen says:

    I would like to try your service system for starting ott platform for the Arabic subtitled Turkish series in addition to various programs with multi revenue streams.

  34. Petronelle says:

    I would like to start ott platform with on demand & live stream support. We don’t have a huge budget, and because you hide your pricing, I imagine we can’t afford you. But I thought I’d reach out for more info anyway!

  35. Senon says:

    We want to create ott platform for our media services, I am not well versed with video technology so i am in research phase and looking for options for us to integrate video streaming on our platform. More than happy to schedule a chat and speak about us in detail.

  36. Virginie says:

    Hello team, I want to stream an album to an already established audience, so what’s the price…..considering my product as # 1 album with up to 50 songs # i need to build ott platform with streaming feature Looking forward for your reply Thanks!!!

  37. Valentino says:

    Greetings, I am a self made and self taught producer. I would like to make ott platform for my movies, what is the procedure for this and how can I upload my content into platform?

  38. Jacob says:

    Dear Vplayed team, I would like to request get your free demo for testing before I consider purchasing your service for starting an ott video platform with svod models, Please kindly give me an opportunity for testing it.

  39. Aiden says:

    Hi, I am looking for the ott platform development & support of OTT apps across Streaming and SmartTV platforms.

  40. Wyatt says:

    Hi, We want to start an OTT platform for our music videos to stream it across the American region but are having problems getting the actual content for licensing the content?

  41. Hudson says:

    Hi, I’m looking forward to create an ott platform with DRM-protected video hosting pricing for my institute online classes. We will also be purchasing live streaming plans but that will be done at later stage.

  42. Gabriel says:

    Hi there Please I would like to know how much your plan prices for launching an ott video streaming platform with SVOD, and web tv platform. Thank You

  43. Jayden says:

    Hello. Is it possible to see the API and can you provide a trial to test your solution for developing an ott platform? What is the latency of the video streaming? What is the maximum number of concurrent users? How does pricing work? All best, Jayden

  44. Anthony says:

    I am looking to learn and launch my own ott service. I am currently a video creator with 1lakh subscribers and have been researching was to create my own. Thanks

  45. Isaac says:

    I was all set to start an ott streaming platform for educational channels. Am keen to understand your recommendation. Kindly contact ASAP

  46. Sebastian says:

    We are preparing to build OTT video platform, a part of which shall be offering OTT content. We are currently scouting for the best OTT video solution partner that will help us get our services on how to create ott platform. We were impressed to know about you and we are expecting to discuss business with you.

  47. Johnny Wade says:

    Is it possible to create a niche-based OTT video platform with customized monetization revenue features?

  48. Gareth Bale says:

    I am planning to build an OTT video platform with a subscription service for my niche-based company. Kindly provide me the details for starting from my own service

  49. Martin Joseph says:

    Need some suggestions on how to make a world-class ott platform with monetization features like Hulu and multiple revenue models?

  50. Eileen Valdez says:

    What a great article! Exactly how to build an OTT video platform has been demonstrated in this article. I must admit, quite educational. I’m grateful.

  51. David Low says:

    Hi, This is David From the USA, We are specialized in creating content in the entertainment sector. So planned to start our own feature-centric ott platform with a seamless delivery option. Is it possible with Vplayed?

  52. Brian Connor says:

    Hey I want to know how much it costs & how to create an OTT video solution with a subscription revenue model with topnotch functionalities like branded platforms

  53. Micheal Jones says:

    Hey, Can you help us to build a cost-efficient ott video platform for our streaming services?

  54. Watson says:

    We want to become a successful OTT solution provider in our region. Need an expert’s suggestion on how to start an OTT platform with monetization for our niche-based service?

  55. Steve Brooke says:

    Such a professional guide on how to create an OTT video platform with a subscription right from the scratch with necessary details. Good work team

  56. David Alan says:

    It’s quite interesting to know about creating an OTT video platform, Need more articles for the various platforms.

  57. Chris Francis says:

    We are planning to launch a to build OTT video Platform for movies. Similar to Prime Video, Hotstar, Netflix. So kindly quote me the budget and share the demo in my mail.

  58. Madou Souleymane says:

    Hello we’d like a demo of your build ott video streaming platform, & Want to lease OTT streaming and video OTT app features.

  59. Marshall Bex says:

    Want to learn more about your to build OTT video platform, video streaming, CDN costs, payment integrations, customizability, ownership of code, pricing, and speed to market? What does complete ownership mean?

  60. KHAN says:

    We looking for a to-start ott video streaming platform for our institute where more than one course run simultaneously we will build our own website just we need a streaming platform so we connect and get the student performance data, recording of the session, and other stuff.

  61. Oren Boder says:

    Hi, We’re looking for a best-to-build OTT video platform in the same vein as Masterclass / BBC Maestro. Currently just comparing pricing for platforms and would appreciate a pricing list. Thanks.

  62. Darin Satter says:

    Hello, I’m looking for pricing on your best to create an OTT video streaming platform I’ve been having been with two different companies the first and the one I’m with now both have done me wrong every time. so I’m looking for a company I can grow with and not be hit with extra.

  63. Panduleni Victor says:

    Hi, I would like to create an OTT video platform and I am highly interested in your streaming solution, please get back to me in this regard.
    Kind regards
    Victor

  64. Phil Clausner says:

    We are looking to build & start an ott streaming platform, for a church ministry that broadcasts 24/7 music and programs. We have been on the air for 13 years and are exploring different options for a possible change.

  65. Shehu Yahaya says:

    I want to open to build ott video streaming platform, Mobile Sports tv with android and ios apps. I want to have the prices of your packages.
    Thanks

  66. Cristian Mihalache says:

    Hello! I run a very small business recording streams from churches to be edited and re-uploaded to YouTube and Facebook. I’d love to find out how to build an ott video platform fits my needs and my budget. Recordings will need to be scheduled by your service if possible.
    Thanks!

  67. Seuss says:

    Hey, One of our customers is searching for a way to build & develop an OTT video solution. Describe your IT stack, please. Will you make OTT customization features available to the white label?

  68. Gilbert Patten says:

    We offer our users media-based services for entertainment channels at fair costs. Your offering to help me introduce a branded OTT video platform piques my curiosity. I consider your offering to be highly distinctive from those of the competition. It supports Web Apps, Android, and iOS.

  69. Sidney Sheldon says:

    Such detailed expert guidance on building an OTT video streaming solution from the ground up. well done, team

  70. Enid Blyton says:

    Need ideas on how to create an OTT video platform with Hotstar-like features and a variety of revenue streams?

  71. Georges Simenon says:

    I intend to develop an OTT video streaming platform for my specialized business. Please give me the information I need to launch my own business.

  72. HaroldRobbins says:

    Hey, I’m curious to know how much it would cost to build an OTT video streaming with premium features similar to branded platforms.

  73. Danielle Steel says:

    Hi, It’s Danielle. We are UK-based professionals who specialize in producing video material for the entertainment industry. We therefore decided to build our own feature-centric, adaptable, and frictionless distribution OTT video streaming platform. Is it possible with Vplayed?

  74. Barbara Cartland says:

    Hey, Could you aid us in developing an inexpensive OTT video platform for our streaming services?

  75. John says:

    Hello Admin, I would like to say thanks for your article. It helps to people find how to build ott platform on this blog. People should spend some time to give feedback. Any thanks for this article.

  76. Bhavika says:

    Hi there, really an awesome blog, I am looking to find best OTT video platform development information. Complete website all pages and design really great.

  77. Holland Gary says:

    We would like to start a OTT platform and saw you as a one of the best solution launch a OTT services with customized features and would like to see a demo

  78. Kristen Wade says:

    Hey, Need suggestion on developing a OTT platform on multiple platforms like web android and IOS as well.

  79. Stuart says:

    Looking to build an OTT platform for video content MVP with a White label solution with 3 ways to monetize it.

  80. Madden says:

    Hey Team, We need a demo on VPlayed OTT platform with its working functionalities.

  81. Dwayne Paul says:

    Hello Team, This is Dwayne Paul Media coordinator in one of the best universal media. Interested in what you have to offer for creating a OTT platform for our business

  82. Jhonny Dave says:

    We are looking for the solution to launch an OTT platform for our media services with on-premises support for websites and Channel.

  83. Reegan Adam says:

    We wanted to make a OTT platform for one of our client in US region. They have some requirement to customize the platform as per their convenience. Is it possible to customize a OTT platform with streaming functionality without affecting the end quality?

  84. Christopher says:

    The perfect way to develop an OTT platform and website with necessary features and revenue generation models.

  85. Ivanovic says:

    We want a launch our own sports-centric OTT platform. It should be highly secured, robust and capable to stream feaster across the region.

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