Starting an OTT Business: How to Create & Launch an OTT Platform or Channel?
Published On April 3rd, 2024 Video Streaming
Have you always dreamed of creating an OTT platform? Here you will find a mini-guide on how to start an OTT platform with trending technologies for managing and distributing your video content across Mobile, Smart TVs, And Web.
With the rise of online video, content video delivery over the internet has boomed in recent years.
As the trend of OTT TV doesn’t stop in the way of changing its path, the “Over the top” services have set a profitable standard in the line of media consumption & its effective delivery, creating a huge impact in the world of television.
OTT platform architecture has significantly disrupted the traditional cable TV providers.
Due to this transformation, it has earnestly changed the business value of television into a consumer-driven funnel from provider-driven.
“Skyrocketing growth of OTT Video revenue is projected to reach $171,772 million in 2022”
Source: statista
This lucrative platform technology entices every business professional to launch OTT services.
Let us get into this more as to how you can build an OTT video platform and check its technologies that are carried making it a stable sphere of recurring income.
Before getting into it, let’s take a look at OTT!!!
Read Also: What is OTT? A Definition of OTT & Its Meaning
Table of Contents
Who Gets Maximum Leverage With The Rise of OTT Platforms?
It is a known fact that video monetization is the driving factor to grow beyond expectation and has proven to be the game-changer… All thanks to the OTT industry.
Moreover, when you tend to choose SaaP solution you get limitless freedom with the usage of the platform developed with the amount of cost savings, creating a major plus in sustainability within the market.
All in all, it is a go-getter where one can decide to upgrade further or stick to the same.
Broadcast Media – The broadcasting industry is well distinguished with the power of media delivery giving content publishers the freedom to cast their content worldwide.
Education Sector – Elearning market has bought a huge revolution with the help of the best online video platforms to have interactive learning experience via online quizzes, assessments, etc.
Sports Industry – Territory of sports purely runs on live content distribution like match relays, mega sponsored events, that can be directly telecasted in your own set TV.
Film Making Industry – Now as a production house, content publisher, or distributor you can leverage your own streaming space & monetize content originals gaining maximized ROIs.
Enterprise Owners – As an entrepreneur, your business can now get covered with major inputs streamlined with self-developed channels delivering value-added theories.
Online Fitness Practitioners – Enlarge audience base by bringing your fitness expertise into the world of streaming technology. Centralize workout videos with self-hosted platforms.
Religious Propagators – During these ups and downs of life now religious spokespersons can disseminate spiritual values via online sermons, lectures, live events via OTT media.
Youtubers – Now gen Xers who run a YouTube channel can have a high jump by widening your existing customer base with your completely owned video marketing platform.
So, these are the top-most OTT broadcasting sectors that exhibit the power of media delivery by providing an amplified opportunity for professional broadcasters.
They will be the future of unprecedented growth that’s come up to interact & entertain live audiences innovatively.
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How to Create a Profitable OTT Platform For Your Streaming Business?
A step-by-step guide to build, launch & grow your OTT platform business with attractive video streaming features added with multiple revenue models. But, before that take a look at a list of things that help you to set up a profitable platform an ideal means of acquiring the best ROI perspective. Scroll down to explore!
To provide an omnichannel scintillating experience to your users, make sure of:
- Taking steps to improve trust between you & users
- Referring marketing strategies to only one website
- Ranking yourself at the top in search engines
- Having email communication & reflect your brand more
- Accepting every type of payment on flexible modes
1. Select a Popular Streaming Business Genre
When you start creating a video streaming website or platform you can choose an apt genre for displaying on-demand videos, movies, mainstream events, or power-packed content to serve the timely needs of your audience.
Accordingly, you can select your business model to run it better.
2. Target Your Audience At All Tech Corners
It isn’t necessary that your approached audience would occupy only one mode of experiencing your vivid streaming products. So it is necessary for you to make them available at all possible corners of portable devices. Top OTT platform providers can help you to settle your strategic content delivery depending on where your video subscription platform requires you to watch them like a laptop, mobiles, tablets, etc.
3. Plan Resources As Per Unique Broadcast Services
While building an OTT video platform right from scratch your cost to develop it will depend on the type of content you would like to showcase to your customers.
Then, plan your resources to create a best video streaming services just like Netflix, & assure a compelling experience to your customers.
4. Enhance Varied Viewing Experience
As it is always said that content remains the king of all traits, it has now become pivotal to suffice with original content & facilitate a fascinating user experience.
Today with the advent of OTT app development, viewers expect to find more choices since the shift of television has developed a newer format of content.
The penetration of crip valuable videos is much appreciated among the masses now.
5. Analyze Your User Behaviour Insights
Generally, your target audience here would be wide and dynamic. The variety of entertaining content that you cater to suit their watching moods is likely to establish a particular mindset in the demographic. To study this, you could have user insights with personalized analysis tools like
- Real-time traffic updates
- Current viewership status
- User behavior analytics
- Revenue Report and lots more
6. Acquire High ROIs With Profitable Monetization Models
Mostly OTT video platform revolves around on-demand or live streaming services.
Moreover, live streaming gives you to provide user-centric content then and there, which could help to monetize both in real-time.
One of the instant video monetization platform that could yield you faster revenue is through attracting a large viewership via advertising video on demand.
Also as OTT streaming providers, you could find potential scope for profitable income streams in larger sections.
7. Shape UX/UI design in an eye-catching manner
It is of utmost importance to create a streaming platform that is effectively navigational and makes searches user-friendly.
Therefore, to gain your user’s attention & stand out amongst the competitive players, develop your website UI in a unique and dynamic way.
8. License the content while starting your OTT platform
Most of the major solutions work with an authorized set of content frameworks. Investing billions of pay with content licensing protocols before its platform launch will fetch the best returns with your content ideation, production & distribution to various channels that you decide to target.
9. Deciding on the OTT Website functionality
Best video streaming solutions depend on a number of functionalities that are user-centric which can be split into major 3 ways.
The video is consumed by the targeted audience, creator, and content admin who regulates the performance of the content.
Technologies Involved in Building an OTT Platform
Having the proper tools to generate high bucks of money from your curative videos is essential. We can see them one by one, with their individual characteristics.
These pivotal technologies help you to accelerate your business plan with its unbeatable functionalities making it unique as well as futuristic for viewers, content owners as well as in admin.
Cloud Hosting
Most of the OTT platform providers are using AWS (Amazon web service) cloud service as their premier cloud storage component. The cloud-based solution helps business professionals in building their own OTT platform to extend the scalability and consumer engagement in order to magnify the business revenue.
Server
Nginx media server is the right java based platform server that has the potential for handling a high amount of concurrent connections. The edge server serves as the best performer on holding static files that truly makes the work done in a much easier way of streaming high-quality content.
Streaming Protocol
RTMP (Real-time Messaging Protocol) and HTTP live streaming are the two main streaming protocols used in the top VOD Platforms to streamline live streaming content. The RTMP protocol transmits the overall maximum possible data and also provides low-latency interaction.
Content Delivery Network
A Huge number of CDN providers are have been using in OTT Platform which is considered as the key component in reducing the traffic in the core network in order to increase the global low latency. The best CDN perceives great performance on a real-time basis.
Rethinking Security
DRM (Digital Rights Management) and AES Encryption are the most widely used security system which plays the crucial role in protecting the content from copyrights and enabling a barrier by shielding from unauthorized access of the Content.
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How Much Does it Cost to Create Your Own OTT Platform?
The cost of starting with an OTT platform development that’s similar to Netflix is determined by its size and capabilities. Therefore, while you plan to launch your own streaming platform, where you can potentially entertain your viewers with unlimited pieces of content you’ll need to decide on the technical stacks that will influence its estimated price. The cost of developing a channel is also determined by the potential development team that you choose to work with that includes the company’s geographic location.
The total cost of developing a combined OTT streaming platform along with an website depends on a plethora of factors:
- Features and complexity
- Size & Geo location
- Platform on which you want to release
- Technology stack required to build the platform
- Experience of the entire development team
- Time required to make a customized channel
A Rethinkable Solution To Start Next-level OTT Services
While there is an emergence of technological comeback in facilitating entertainment with powered innovation, it creates a healthy challenge for content makers & broadcasters to push their boundaries & deliver out-of-the-box content.
Thus, it settles to have a lasting impression in the targeted minds of the audience through varied OTT services.
Also, another way of pursuing it is that, it helps you to know that content personalization is the key to deliver a great watching experience to your target market, exhibiting uniqueness every time!
In a recent survey, 78% of OTT platforms maintain a better recognition with their viewers which acts as the key factor in setting it as the best OTT service.
Only a certain number of VOD platform providers bring out such successful & durable solutions.
CONTUS Tech, which is known as the top-tier global leader in providing best-in-class OTT platform development solutions are created to have more engaging UX for your viewers.
CONTUS Tech’s Top-Notch Features
CONTUS Tech is a supreme OTT solution provider that can empower the video demands of content creators, broadcasters, media channels, and everybody else who wants to manage and monetize their priceless online assets.
It comes with feature-studded for Omni-device media delivery. From camera to end-user screen on Mobile, Tablet, PC or TV, your video can be streamed to any screen with universal display HD quality.
→ Adaptive Streaming It provides an absolute online video streaming experience concerning how to build OTT platforms at any range of bandwidth without buffering.
→ Cloud Transcoding Equipped with a video transcoding platform that facilitates quick transcode of content on cloud & streaming live contents.
→ Offline Download Experience rich offline playback video feature enabling every user to download their preferred video to watch it offline.
→ Video Content Management System store unlimited number of videos across your platform repository embedded with flexible features such as analytics, drag & drop option, etc.
→ Social Integration Enlarge audience ranges through dynamic social integration that enables the promotion of videos on various social platforms.
→ Channel Partners Upsurge the overall flow of the content in partnering with 3rd party channels through direct interactions.
→ Monetization Models CONTUS Tech provides best monetization models while searching how to create an ott platform & shape your ROIs. Explore AVOD SVOD, TVOD, Catch Up TV, & more.
→ Global Distribution Monitor localized content with complete access control, categorized into various audience segmentation & delivers curated videos to only strategic locations.
→ Full End-to-End Support Accelerate streaming business with a complete top video monetization solution ready-to-use supported with total control of managed OTT services.
→ Multilingual Stream videos in a tailor-made way according to your geo-based linguistics. Get multilingual support at local, regional and global levels of the target market.
→ Fully Customizable Get a wide range of end-to-end supported services fully integrated and customized as per your online streaming platform needs.
→ Content Delivery Network Get a complete pack of managing and distributing content via CDN networks. Now provide seamless entertaining outputs via adaptive streaming technology.
→ Reliable Video Hosting Take the liberty to self-host your content originals best online video hosting platforms at your convenience with various solutions at on-premise or at cloud infrastructure servers through CONTUS tech VOD hosting.
→ Analytics Analyze & track data to make decisions based on 3rd party integrated tools like Google or Microsoft Analytics after working on how to launch the OTT platform.
→ Marketing Optimize your OTT channel with the best in-built video marketing tools & multi-device compatibility across various social channels.
→ Security Start the OTT channel with standardized Digital Rights Management protocols & secure your valuable content. Deploy end-to-end encryption for all devices & channels.
Thus, every player in the TV industry invests only on feature-rich OTT platforms to push their path-breaking content that is published strategically. So, the necessity of every content owner to pick apt OTT service providers is very much in need to reap high ROIs.
Hire Our Dedicated Developers To Create Or Launch An OTT Platform Or Channel
There is no denying that establishing an OTT business and crafting a successful OTT platform or channel demands high level expertise and innovation. Our team of dedicated OTT platform developers are poised to turn your ideas into a tangible and impactful presence.
By partnering with our dedicated developers, you gain access to an arsenal of skills tailored for the OTT landscape. We understand the intricacies of building and launching an OTT platform, from seamless content delivery to engaging user experiences. Our developers bring your ideas to life with precision, ensuring your platform boasts top-notch features and functionalities.
Whether you’re looking to integrate adaptive streaming, facilitate cloud transcoding, enable offline download, or implement robust content management systems, our experts can do it with ease. With a proven track record in social integration, monetization models, global distribution, and multilingual support, our developers guarantee a customizable solution.
Trust us to handle the complex technical aspects, including content delivery networks, reliable video hosting, analytics, security, and more. With our support, your OTT channel will stand out with impeccable performance and user engagement. Count on our dedicated OTT developers to transform your OTT aspirations into a fully functional and profitable reality.
Wrapping Up
I believe at this point you would be clear to find intricate nuances of how to build your personalized OTT video streaming platform. Make your OTT business successful through the perfect global services of CONTUS Tech that ensures a win-win situation with its set of essential features & support systems.
If you already have an idea about starting an OTT business, Schedule a free demo and we’ll help you implement it!
Frequently Asked Questions (FAQ)
1. How To Start An OTT Platform?
Content creators and media distributors can now build an end-to-end, own OTT website & development platforms utilising our zero-coding, fully-featured & dedicated streaming infrastructure. You can have them customized completely, complete ownership & quickly deployable either at your premise or on cloud.
2. What Are The Essential Features Needed To Create An OTT Platform?
If you want to compete with competitive brands with the multitude of OTT platforms out there it’s pivotal in creating branded one for yourself using the following features all into your over-the-top channels with Live Streaming, Cloud Transcoding, Live to VOD, Content Partner Portal, White labeling & many more to integrate with.
3. How Much Will It Cost For OTT Platform Development?
In the course of OTT platform development, each customer brings their own current ideas and monetizes them according to their business needs. Every client is invited to implement bespoke solutions & costs would differ according to their objectives. Our technical and sales teams can help you to build customizable OTT video platform for whatever streaming niche you choose to focus on.
4. What Are The Business Benefits Of Launching An OTT Channel & Platform?
Whether users are found binged or planned-watching your content integrated through OTT development, in the case of video sponsored adverts, pre, mid, or post-roll video ads are always used to turn viewing activity into advertising dollars into the platform, on the other hand, Make your content available on any device at any place, allowing you to engage your audience even if they are thousands of miles away from your immediate streaming market. As a result, the way television channels are accessed over OTT has changed, opening up new revenue options.
5. How To Monetize The OTT Platform Content?
We know that captivating revenue is the prime motto for you to build OTT service. Thus, you can have numerous monetization models giving you loads of opportunity with Subscription, Advertising, Pay-per-view, SSAI, Coupons & Promotions, etc can help you to turn your broadcasting OTT content into trillion dollars starting from TV shows, Movies, Web Series, and more.
Lokesh Kumar is a seasoned professional with a decade of experience in SaaS product development. Passionate about innovation and technology trends, Lokesh thrives on bringing cutting-edge solutions to market.
Can you please guide us for creating an OTT platform with encrypted DRM protocol and also need suggestions for the OTT revenue strategies.
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Looking forward to hearing from you so we can discuss the possibilities.
Thanks!
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However, we have some specifications that needs to meet our design flow and we’d like to know:
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2. Pricing Factors to start it
3. Want to know about maintenance and customer services
We will be looking forward to hearing from you soon. Please reach out to us.
Thanks!
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Hi, I am currently looking to start ott platform to host our video library. Would love to discuss more about what you offer.”
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Kind regards
Victor
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Thanks
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Thanks!
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