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OTT App Development: How & Why You Should Create OTT Application For Your Brand?

Published On June 5th, 2024 24012Video Streaming
Learn More about OTT TV App

Are you Planning to take up your online video streaming business to the next level? Here is your ultimate guide on OTT app development, which can help you deliver a seamless multi-channel experience to your viewers in no time!

Still, remember the era when you would wait eagerly for a TV show to come on at a certain time? Well, those days are gone, thanks to OTT apps.

The media and entertainment industry has seen a lot of changes over the last decade. There is a growing need for fast streaming media; this has come with quick streaming media demand thus making it a digital revolution in the past ten years. 

People now want on demand content that is customized according to what they like.

This change in customer preference has seen these channels become the most popular thing in entertainment so far this century. 

For example, OTT apps such as Netflix or Amazon Prime Video offer a great storytelling experience while streaming smoothly and engagingly for the viewer which is why they can be called successful.

So, how can one build an OTT app? 

Well, that is where things start getting fun! 

Developing an OTT platform involves meticulous planning, strategic decision-making, and technical expertise.

So, if you are ready to take your brand to the next level and tap into the lucrative world of OTT, let’s dive into creating your very own OTT app.

What is an OTT App? 

What Is An OTT App

OTT app is an application that lets individuals stream videos on the internet without any traditional cable or satellite TV providers. 

Netflix, Hulu, Amazon Prime Video, and Disney+ are some of the OTT apps.

Through these applications, it is possible to access a plethora of movies and TV shows in addition to their productions using your smart TV, mobile phone, or computer.

Are You Planning To Build an OTT App For Your Business?

What Are the Key Considerations for OTT App Development?

Creating an OTT app allows you to reach a global audience, providing flexible, on-demand access to your content. It also offers diverse monetization opportunities, such as subscriptions, advertisements, and pay-per-view models, boosting your revenue potential.

1. Scalability and Performance

The ability to go global is among the chief merits of an OTT app launch. This is because unlike traditional broadcasting, where localization is a must, over-the-top applications allow for streaming content through the internet to any place with a connection.

As a result, there are millions upon millions–even billions! – of potential new customers for your business all around the world.

Moreover, the use rate of streaming devices continues to grow at an ever-increasing speed. It follows then that creating such apps will significantly boost brand awareness and discovery opportunities: once created they can be watched on billions of screens globally.

How to create ott app

2. User Experience and design

A user-friendly interface is critical for retaining viewers. Your OTT app should feature intuitive navigation, quick access to content, and minimal buffering times

In addition, over-the-top platforms can suggest custom content based on unique user behavior and viewing history through personalized algorithms powered by machine learning models.

This unique experience will retain your audience. It allows you to attract clients’ attention and hold their interest in a market where there is stiff competition for every bit of it.

3. Leveraging Data for Insights

Speaking of data, OTT platforms provide a wealth of valuable viewership data and consumer insights that traditional TV companies could only dream of. 

You can collect and analyze granular metrics on what content performs best, which viewer segments engage the most, at what times, on which device types and so much more.

These insights allow you to make highly informed decisions to tailor both your content strategy and marketing tactics for maximum impact and ROI. You can continuously optimize instead of shooting in the dark.

4. Monetization Opportunities

From a revenue perspective, OTT apps open up a variety of monetization models that don’t exist on traditional TV. 

Popular options include ad-supported free content, subscription-based models, pay-per-view for premium events/movies, tiered pricing, bundled packages and so much more.

You can get creative with pricing, promotions, advertising and release windows to maximize earnings. OTT also enables things like exclusive content and personalized premium offerings that cable can’t provide.

5. Staying Competitive 

In today’s media landscape, having an OTT app is quickly becoming table stakes to remain relevant and competitive as a content creator/provider.

It allows you to differentiate your offerings, showcase technical innovation and prioritize customer satisfaction in ways cable TV simply can’t match.

As consumer behaviors and viewing habits shift more toward streaming, OTT apps position your brand as a future-focused industry leader rather than a company being left behind. 

Developing an exceptional OTT experience is crucial to attracting and retaining audiences of the future.

How to Create an OTT App for Your Streaming Business?

Creating an OTT application involves several detailed steps. This guide provides an in depth look at each phase of the process that will ensure you understand the intricacies involved. 

By following these steps meticulously, you can develop a robust OTT platform. 

Come let us continue this journey to build your own OTT apps.

1. Define Your OTT App Development Needs

You should know what you need and what you want before making anything in development.

  • Customize a White-Label OTT Solution

Using whitelabel OTT solution will give you an opportunity to make some brand designs on the available program. This is faster and often cheaper than creating it from zero. 

This may include changing its UI and integrating features that are necessary or rather important for you not forgetting to align everything with your company’s or organization’s identity. 

How to create ott application
  • Develop a Custom OTT App from Scratch

When you develop an OTT app from scratch, it gives control over everything about the application. 

The development process starts with a detailed plan that includes selecting features, designing user interface (UI) as well as setting up back end infrastructure. 

With custom development, you can scale it up or down depending on your app’s growth and also make it ready for future technologies.

2. Set Up Your Project Budget

Setting a budget is a foundational step in OTT app development. Costs vary significantly based on the complexity and features of the app.

Key Cost Factors

  • Development Costs — Depending on the scope, OTT app developer rates range from $50 to $150 per hour.
  • Design Expense — UI/UX design can cost between $5,000 to $20,000.
  • Content Licensing —  Acquiring content can range from a few thousand to millions of dollars.
  • Maintenance and Updates —  Ongoing costs include server hosting, updates, and customer support, which can total $1,000 to $10,000 monthly.

3. Define UX/UI Capabilities for Your OTT Platform

Your OTT app’s success heavily relies on user experience (UX) and user interface (UI) design. A good interface design allows users to easily navigate and find what they are looking for while a seamless user experience keeps them engaged.

Key UX/UI Things to Consider

  • User Journey Mapping: Know how users will start using your application until they finish using it. Highlight important touch points and ensure simplicity in design.
  • Intuitive Navigation: Make the menu simple and straightforward for navigating through the app. Use familiar icons and terms that will not confuse the users.
  • Responsive Design: The app should perform well on different devices such as smartphones, tablets or smart TVs. Ensure that it gives the same experience irrespective of the screen size hence responsive design.
  • Personalization: Allow users to tailor their viewing experience by integrating this feature into your app. This can include watchlists, personalized recommendations, and user profiles.
  • Accessibility: Ensure your app is accessible to users with disabilities. This includes providing subtitles, audio descriptions, and easy-to-read fonts.

4. Ensure Your Video Content is Managed Carefully

Proper content management is actually one of the important factors to keep in mind for delivering a seamless viewing experience. It involves organizing, storing, and distributing video content efficiently.

Content Management System 

  • Metadata Management —You have to ascertain all content is well cataloged with detailed metadata that includes titles, descriptions, genres, and tags.
  • Content Ingestion — Develop a streamlined process for uploading and encoding videos. Automated workflows can help speed up this process.
  • Content Delivery Network   — Utilize a powerful CDN to ensure fast and reliable content delivery. This minimizes buffering and improves video playback quality.
  • Digital Rights Management  —  Implement advanced DRM to protect your content from piracy. This actually involves encrypting videos & controlling access through licenses.
  • Analytics  —  Use data analysis tools to track user behavior and content performance. This will help in making informed decisions about content strategy and improvements you have to make in the future.

5. Choose an Appropriate Technology Stack

The right tech stack will give you that base to get you going for building scalable & custom OTT app development. It plays a vital role in the grautreerning and efficiency of this application 

Frontend Technologies

  • React Native: Ideal for building cross-platform apps with a single codebase for iOS and Android.
  • Flutter: Offers high performance & a rich set of pre-designed widgets, also suitable for cross-platform development.

Backend Technologies

  • Node.js: Excellent for developing scalable and fast server-side applications.
  • Ruby on Rails: Provides rapid development with a strong emphasis on convention over configuration.

Database Management

  • MongoDB: A NoSQL database suitable for handling large volumes of unstructured data which actually uses a variety of data modulus to access and store the data.
  • PostgreSQL: A powerful, open-source relational database system that supports complex queries and transactions.

Additional Tools

  • Amazon Web Services : Offers a wide range of cloud services, including storage, CDN, and security solutions.
  • Firebase: Provides backend services, including real time databases, authentication, and analytics.

6. Select a Business Model to Monetize Your OTT Service

How to make ott application

Choosing the right business model is indispensable for generating revenue from your OTT app. 

Here are common monetization models used by OTT apps:

Monetization ModelDescription
Subscription Video on DemandSubscribers pay a recurring fee (monthly or yearly) for unlimited access to content. Ex – Hulu, AppleTV+ & HBO.
Transactional Video on DemandUsers pay per view or purchase content individually. This model is used by apps like Amazon Prime Video.
Ad-Supported Video on DemandContent is free for users but they must watch advertisements. Revenue is generated from ad placements. Ex —  YouTube &Peacock.
Hybrid ModelCombines elements of the above three. Users can choose between ad-supported content or a subscription for an ad-free experience.

7. Choose the Right OTT App Development Company to Build Your OTT Apps

Selecting the right OTT app builder can make or break your OTT app development project. 

Here’s how to ensure you make the best choice for you:

Assess Expertise

  • Look for OTT app developers with a proven track record delivering exceptional results to their clients. Check their portfolio for similar projects.
  • Ensure they have expertise in the technology stack you plan to use.

Check Communication

  • Find out OTT app development company that maintains clear and open communication with you from the start till the end of the project. Regular updates and feedback loops are essential.
  • Assess their project management practices. Agile methodologies often work well for development projects, allowing for flexibility and iterative improvements.

Verify the References Once Again 

  • Go through and read the reviews and testimonials from previous clients. This provides insight into the reliability and quality of work they have been providing.
  • Review detailed case studies to understand how they tackled past projects, including challenges faced and solutions implemented.

Budget and Timeline

  • Get detailed cost estimates and compare them with your budget. Ensure there are no hidden fees.
  • Agree on a realistic timeline for project milestones and final delivery.

How CONTUS TECH Help You In The Development Of Your OTT App?

How to start an ott application

With CONTUS Tech, you have got a reliable companion for crafting your OTT application from scratch. They convey inside the tech information and industry smarts to make your streaming service shine, ensuring viewers maintain coming again for greater. They provide advanced OTT app improvement offerings with the following advantages:

  • Top-tier Developers —  You can access skilled and dedicated developers for your project.
  • Flexible Hiring Plans —  Tailored staffing options to suit your project’s needs.
  • Cost Savings —  Save up to 60% on development costs without compromising quality.
  • Source Code Access —  Full ownership and freedom to modify the platform source code.
  • On-time Delivery—  Commitment to delivering projects 100% on schedule.
  • Flexible Hiring Model—  Choose from ready to work teams or pay-as-you-use options for faster time to market.


Creating your own OTT  app — is a complex process but rewarding endeavor that involves meticulous planning, strategic decision-making, and technical expertise. 

From defining your app’s specific needs and setting a realistic budget, to carefully designing the UX/UI and selecting the right technology stack, every step is necessary for the success of your app

Managing video content effectively, choosing the right business model, and partnering with experienced OTT app builders are also key components that contribute to a seamless and engaging user experience. 

By following these detailed steps, you can build an OTT platform that not only meets your audience’s expectations but also stands out in the competitive digital landscape.

Remember, the right combination of thoughtful planning, innovative technology, and strategic execution will set your OTT platform on the path to success.

If you already have an idea about creating an OTT App, Schedule a free demo and we’ll help you implement it!
Talk To Our Experts

Frequently Asked Questions (FAQ)

1. What Are OTT Apps?

OTT app services are usually related to media and communication, that distributes a product through the wireless Internet and bypasses traditional media distribution. For example, Disney+, HBO Max for video streaming replaces regular TV providers and are considered an over-the-top (OTT) application.

2. How To Create An OTT App?

OTT app development is now easily create and self-host your OTT app without any need for coding. Moreover, having your app white-labeled through in-hand streaming expertise where you can solely take charge right from the app’s performance, qualitative content, customer service, etc. Launch your OTT app and procure licensed ownership.

3. What Are The Features Needed To Make An OTT App?

Pivotal features that you need to start building your OTT TV app with are In-app purchases, Multilingual support, application Searchability, User profile, Watchlist functionality, social-stack features, Resume Watching, Payment gateways, and much more. All of this you can acquire in a single unified OTT app & scale success on the go.

4. How To Take Leverage From OTT App Development?

Considering the short and long-term benefits of developing an OTT app can help your business to skyrocket using the advent of the video revolution. You can easily rely on expert developers whose specialty will favor you to have your OTT app from scratch according to your liking with custom branding, CDNs, tech support, etc giving a one-stop solution.

5. How Much Does It Cost To Build An OTT App?

When it comes to financial factors, making a full-stack OTT app depends on the time-frame-friendly option and budget scale that you have in mind, bespoke features, USPs that you require, streaming infrastructure built, hosting server that you prefer, maintenance charges and many others come into play.

6. What Are The Ways To Monetize The OTT Applications?

OTT apps give you 24*7 opportunities to stream, distribute and monetize your content like movies, TV shows, Series and facilitate the maximum benefits of video watching to your audience. You can leverage diverse monetization models such as Subscription, Advertising, Catch Up TV, Transactional or PPV, Seasonal Promotions, and much more.

7. Which OTT App To Launch First?

One fact that remains the same is, that what you tend to offer to your customers, is already known and owned by many. So, before launching an OTT app define what devices and where you are aiming to target them. Furthermore, through such specific data, you can decide which app to launch in the first place that’s most suited for your business.

Lokesh Kumar

Lokesh Kumar is a seasoned professional with a decade of experience in SaaS product development. Passionate about innovation and technology trends, Lokesh thrives on bringing cutting-edge solutions to market.


  1. Brandon says:

    Is it necessary to have a OTT app for the multiple streaming devices and across the channels?

  2. Ariana says:

    I’m based in Germany, I want to launch an OTT channel in South American region, especially in sports. We will live stream sports from different leagues of football and broadcast it on various channels. We want our viewer to have possibility to replay the match through on-demand services and also need a specialized OTT app development for the mobile & smart tv’s with selected customization as per our request.

  3. Mason Henry says:

    Hi we are a new media company from France and looking for a OTT app development company to create an customized OTT apps for the various devices like Fire tv, IOS, Android etc. to the restricted audiences. Need to discuss regarding this

  4. Paul Simon says:

    I am looking for a OTT app development services to broadcast our tv channel content to the targeted audiences.

  5. Smitha Bruei says:

    Our company is looking to develop OTT apps for video content distribution in both domestic and international markets. Would like to learn if this is something you can help us with.

    Thanks Advance

  6. Amanda says:

    We are looking for a solution to create OTT apps with some features like customization, open to both cloud based options as well as self-hosted solutions. Our content mainly deal with movies, series, music videos etc. One of main this is it will be restricted to play on only selected apps like Android, iOS, Roku, and Fire TV etc.

  7. George says:

    Hi Can you please explain is it possible to stream on demand & live content on the same OTT apps?

  8. William Mia says:

    Looking for OTT app development company to create an OTT app with customized streaming infrastructure for a subscription-based revenue model

  9. Brett Halen says:

    How much does it cost to build a OTT app with inbuilt features like Netflix?

  10. Augustin Paul says:

    We’ve more than 5 years of experience in the broadcasting medium and currently, we offer content streaming services through traditional medium and YouTube channels. We were developing our next service: an OTT app development with incorporated features like DRM encrypted, Multidevice support, Smooth transition to the audiences, and subscription-based monetization model. After the research, we stumbled upon your service and very interested in learning more about your solutions and pricing. Thanks!

  11. Sophia Lee says:

    I’m contacting you on behalf of Utoo Media. We’re looking to build an OTT app that has the capacity to stream on mobile, smart tv, consoles, etc with secured functionalities and features like Hulu OTT App. We hope this is something we can work on together. Need more details regarding this…Thanks

  12. Mark Henderson says:

    We are writing you regarding the white-label OTT application development. We represent the largest entertainment media company in California. Currently, we are working to expand our streaming services by creating an OTT app with advanced features like Netflix). Based on your portfolio, we decided to contact you and discuss the possibilities of a future partnership. First of all, we’d like you to provide us with the description of services you can offer, related to the above-mentioned application. Looking forward to hearing from you,

  13. Glenn Jacob says:

    We are looking for the best OTT app builder to create custom OTT app for our video streaming market also it supports for smart tv, android & iOS device with subscription based revenue model and easy accessible for both user & admin panels.

  14. Chris Willian says:

    Can you please estimate the exact price details for making the OTT app development like Netflix for our business modules and strategy

  15. Benjamin says:

    We are creating an original web series and wanted to create an OTT app for streaming and downloads with the options to view number of streams and revenue. Will also need custom players for each vendor’s website in our vendor network.

  16. Henry says:

    Launching our own OTT app company soon. I am exploring ideas to offer this as a paid service. I have no knowledge at this point as I am checking out options for ideas for our brand.

  17. Alexander says:

    We are looking to develop an OTT app that provides content and appeals to those who qualify for Medicare. In addition, we’d like some content to be geared toward recruiting Licensed Medicare Agents as well.

  18. Logan says:

    Hello, I am a self made content creator and producer. I would like to know about OTT app development, what kind of service do you offer? Guide how can I upload my content in ma OTT apps?

  19. Aiden says:

    Hello Team, We need OTT apps with hosting support where we can upload our videos and simply we can provide access of the videos with DRM solution.

  20. Carter says:

    Hello, I would like you to help me create a OTT app like Netflix but in my country what does it require and what is the price, it will be the site that we must not download the videos, only with the Monthly subscription.

  21. Lincoln says:

    Hi, I’m looking for OTT app with 500 users and about 100 channels. Please send me demo and prices for your service. Thanks

  22. Sebastian says:

    We are preparing to launch an ott application, a part of which shall be offering OTT video content. We are currently scouting for the best OTT app development that will help us get our services started. We were impressed to know about you and we are expecting to discuss business with you.

  23. Steve Brooke says:

    Such a professional guide to choose on creating an OTT application with a subscription right from the scratch with necessary details. Good work team.

  24. Watson says:

    We want to become a successful OTT app development provider in our region. Need an expert’s suggestion to start an OTT application with monetization for our niche-based service?

  25. Micheal Jones says:

    Hey, Can you help us to build a cost-efficient ott app for our streaming services?

  26. Johnny Wade says:

    Is it possible to create a niche-based OTT application development with customized subscription revenue monetization features?

  27. Martin Joseph says:

    Need some suggestions to make a world-class best ott app with multiple features like Hulu and multiple revenue models?

  28. Gareth Bale says:

    I am planning to build an ott app with multiple revenue models for my niche-based company. Kindly provide me the details for starting from my own service.

  29. Cristian Mihalache says:

    Hello! I run a very small business recording streams from churches to be edited and re-uploaded to YouTube and Facebook. I’d love to find out if your ott app developement fit my needs and my budget. Recordings will need to be scheduled by your service if possible.

  30. Shehu Yahaya says:

    I want to open the best ott application for video streaming Mobile Sports tv with android and ios apps. I want to have the prices of your packages.

  31. Phil Clausner says:

    We are looking for to build ott application & develop , it for a church ministry that broadcasts 24/7 music and programs. We have been on the air for 13 years and are exploring different options for a possible change.

  32. Panduleni Victor says:

    Hi, I would like to create an OTT application and I am highly interested in your streaming solution, please get back to me in this regard.
    Kind regards

  33. Darin Satter says:

    Hello, I’m looking for pricing on building an OTT application I’ve been having been with two different companies the first and the one I’m with now both have done me wrong every time. so I’m looking for a company I can grow with and not be hit with extra.

  34. KHAN says:

    We looking for ott application development for our institute where more than one course run simultaneously we will build our own website just we need a streaming app so we connect and get the student performance data, recording of the session, and other stuff.

  35. Marshall Bex says:

    Want to learn more about your OTT app developement, video streaming, CDN costs, payment integrations, customizability, ownership of code, pricing, and speed to market? What does complete ownership mean?

  36. Madou Souleymane says:

    Hello, we’d like a demo of your ott app development & Want to lease OTT streaming and video OTT app features.

  37. Chris Francis says:

    We are planning to launch an OTT application for movies. Similar to Prime Video, Hotstar, and Netflix. So kindly quote me the budget and share the demo in my mail.

  38. Meryem says:

    We are looking for OTT app development company to create an OTT app with customized streaming infrastructure for a subscription-based revenue model

  39. Appsqadz says:

    Customization of mobile apps is important to ensure the growth of any business in the online world, anyone can do this by selecting the best custom mobile app developer. Your writing is effective in providing us with the correct information about the selection of a custom mobile app development company in Ireland.

  40. Mary Johnso says:

    Good to know about the entire process! OTT app development is one of the tedious task for the service providers. Now its sort out!!

  41. Roger Williams says:

    I want more details about developing ott applications for the niche based services with top notch features.

  42. Angeles says:

    Can you please elaborate the various methods to generate revenue from the Ott apps

  43. Andy says:

    How to make a customized OTT app for our sports based streaming channel with in built features section & easy to use options.? Need experts view & suggestion

  44. Helen says:

    Great thoughts about OTT app development for the content owners, We want more like this with varied solutions.

  45. David Alan says:

    It’s quite interesting to know about creating an OTT application, Need more articles for the various application.

  46. Brian Connor says:

    Hey, I want to know how much it costs to create an OTT application with video streaming top-notch functionalities like branded application.

  47. Maverick says:

    Evaluating service to customize & build OTT app for entertainment sector. Would like to set up a demo call to understand the features and pricing of Contus Tech. Thank you.

  48. Hudson says:

    Hi there I’d like to see if you offer a solution for the OTT app development that combines video hosting, streaming within our application and allowing some of our users to generate courses on videos.

  49. Shawn Wade says:

    Need a finest customize solution to make a OTT app for the video streaming business with subscription based revenue model with complete features like Netflix.

  50. Neesham Paul says:

    How to customize an OTT apps for the sports based streaming application with live and on demand functionalities

  51. Challs says:

    I’ve been looking for the top OTT app development company to launch a tv application with different solution support and it will be monetized with advertisement support?

  52. Oren Boder says:

    Hi, We’re looking to create an OTT application development in the same vein as Masterclass / BBC Maestro. Currently just comparing pricing for application and would appreciate a pricing list. Thanks.

  53. Juanita Vanoy says:

    Hello, I’m currently at the planning and pitching phase of a project to create an OTT app to stream video content for our targeted audiences. with offering subscription-based premium content that will be a combination of on-demand shows, movies, etc. Our intention is to use a white label application to customize that will allow us to concentrate on building and managing great content and other activities. If would be okay to schedule a call? Thanks,

  54. Megan Vox says:

    Wow That’s awesome! Great overview about the OTT App with its complete details of customization. Perfect solution for the content owners to create an OTT App for their needs.

  55. David Low says:

    Hi, This is David From the USA, We are specialized in creating content in the entertainment sector. So planned to start our own feature-centric ott application with a subscription model & a seamless delivery & customization options. Is it possible with contus tech?

  56. Luke says:

    We would like to learn more about Contus Tech and how it works for OTT app customization. We are planning release a series of videos, podcasts and audio resources for people around the world in many languages. We can schedule a video conference in the next weeks. For that we required OTT app for our service.

  57. Neeves says:

    Need specialized technical engineers to build custom OTT application with end to end support and easy managing option for us. Is it possible with Contus Tech Solution?

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