How To Create Your Own White-label Brand Messenger/ App?

Published On April 12th, 2024 2447Communication
Explore White Label Chat Solution

“Wanting to build your own white label instant messaging app with features you need like chats, voice and video calling, push notifications, group chats, file sharing, and more?” Well, then this blog is the right place for you!

Be it either web or mobile, chat apps have always been on the rise since their inception, and especially after the global pandemic, the telecom sector saw huge revolutionization with billions of users downloading communication apps for their personal and official works. Understanding the real power of communication, organizations these days are trying to personalize such apps to reflect their brand. And that’s why it is also on the spike.

If you are wondering what benefits can businesses avail with creating a white-label chat system for Android or iOS, then fret not, because below is a detailed analysis of the prime benefits of a white label messaging platform, useful features of white chat applications, and the best practices to follow. Bet you, this learning will surely make your effort worthwhile. 

Let’s start!

What is a White-label Chat?

White label chat refers to a chat platform that can be customized and branded with a business’s own logo, colors, and fonts to make it look like it’s their own product. 

This allows businesses to integrate a chat feature into their website or mobile apps while maintaining a consistent brand identity. MirrorFly is one such platform that offers this service.

Are you Looking to Build a self-managed Chat App

What is an Example of White Label?

White label apps are apps or services that are created by one provider but can be integrated into another company’s app. These apps can be offered to their clients under their own branding.

For example, Uber Direct is a popular white-label service. This means that businesses can use Uber Direct’s features within their own apps. Also, they can present them as if they were their own, custom-branded services, without needing to develop everything from scratch.

In addition to this, trust me, the advantages of whitelabel messaging solution will surely outweigh the benefits of any custom messaging apps. Here’s why:

How Does a White Label Help Businesses?

There are numerous benefits of using a white-label solution that Enterprises can get. Therefore, in the section below, let us see the top reasons to use a white-label messaging app, and they are:

1. Takes very minimal implementation time:  Adopting white-label chat apps can turn out to be a cost-efficient and time-saving option for businesses as they are easy to learn, quick to implement, and can add their branding features without having to spend a fortune. 

2. Great quality product: As white-label messaging platforms are already developed by third-party vendors, they would have implemented strict quality measures to deliver highly efficient chat apps as their reputation rests on the type of apps they create. Along with this, many vendors support complete customizations on white-label messaging apps for either a one-time license fee or a minimal cost.

3. Add your branding elements: Who does not want to include their brands on chat apps? Everyone wishes to and recent research shows that brand consistency can boost up revenue by 23%. And as a result of which many B2B companies consider branding an ideal choice. But, how to do it?

Well, by simply opting for white label messaging software or using a white label mobile app for Android, ios, or web apps,chat for companies can add their own brand colors, fonts, images, and logos as they need.

4. Raising customer engagement and retention: Investing in customer engagement methods need not be missed as retaining existing customers is way easier and less expensive than grabbing a new one. There hence, customer support teams can make use of white-label messaging apps to gain the trust of customers and forever retain them glued to the app. 

5. Adopting secure communication: White-label messaging app providers are well aware of how sensitive information is always at the brink of exposure to third-party intrusions and must have implemented sturdy E2E encryption protocols like AES, and SSL/TLS in their apps. Therefore, you need not worry about the security of your app. 

Along with these, make a note that they provide an on-premise hosting option. In such cases, you get the full flexibility to take care of your chat app website deployment. 

Now that you have got hold of the different reasons to opt for white-label messaging apps, our next topic is to look at the features that can elevate your communication apps to the top level.

Features Of White-label Chat App

So, if you are planning to go ahead with a white-label messaging app for iOS, Android, or the web, you must make sure that the white-label messaging SDK provider you opt for offers the following features to deliver a seamless customer experience. 

1. 100% Customizations

Make sure that you are allowed to customize the messaging app with your branded elements like logos, fonts, themes, and languages, and to take complete ownership of all the chat features.

2. Robust Security

This feature is very very important and one must pay close attention to it. Ensure that the Whitelabel chat API is built with strong encryption protocols and comes in full compliance with industry-regulatory standards like HIPAA compliant chat and GDPR.

3. Push Notifications and more

These days, push notifications are one of the useful ways to grab the attention of users and therefore you must opt in for this feature. Along with this, features like file sharing, multimedia sharing, delivery and read receipts, and 1-to-1 and group chats are highly liked by users around. 

Hence, make a note that the white-label chat SDK you choose allows you to customize these features as per your business needs.

Great! You have come halfway par the topic and clearly understood the benefits and features of a white label instant messaging software, there is yet another section to consider. 

Things Should Consider Before Build a White Label Chat App

With what you have read, you must have drawn the conclusion that white-label products are easy to develop. Well, I would not say that they are not, but in addition to these, you must also focus on the market situation, user demands, and other factors like:

  1. Draft your idea, define your niche, and see how your app can be beneficial.
  2. Implement your idea and make it look real. Opt for either in-house development or white-label communication solution providers to build a highly competent chat platforms for business.
  3. Look out for sales challenges and whether third-party vendors guarantee the app’s quality.
  4. Ensure you get complete customizations on both whitelabel iOS and Android apps.
  5. You get dedicated end-to-end support during integration and post it too.

How to Build Your Own White-labeled Apps?

So far we have gained a better understanding of the need for a white label communications solution for businesses and what features to include in the app. Now, it is time to learn about the implementation process. Below is a list of steps to follow while building a white label real-time chat solutions:

1. Do a market research

Before you go ahead with implementing a Whitelabel messenger app for your business, the first and foremost step is to do a quick market analysis as the market is filled with many chat SDK providers. Therefore, pick the best lot based on the following:

  • Quality of the app
  • Security and scalability
  • On-time delivery
  • End-to-end support
  • Cost-efficient options

2. Integration

As the white label messaging solution providers would already have their products readily built and tested, we must check that such products are easy to integrate and there is experts’ help.

3. Validation

Once you have selected the provider and integrated it into your web or mobile app, you must once again check for security and bugs before launching it into the market for your customers to experience. 

Therefore, these are some of the basic steps to keep in mind before building any white label iOS or websites chat app or android chat application and web chat apps. 

Reviewed🥇: 2024’s Best Whitelabel Chat Solution Providers

Here is the list of top whitelabel chat solution providers are MirrorFly, Getstream, Apphitect, Sendbird,, Wire, Zulip, Wickr, Matrix, Mattermost. Each Provider has its own unique set of features, pricing, and capabilities.

So, let us quickly see who are the top white-label chat SDK providers for iOS, Android, and web apps along with their exquisite features.

1. MirrorFly 

The white-label chat solution gives you the freedom to customize in-app chat with your brand identity.

With MirrorFly’s self-hosted readymade chat solution, you can avail 100% customizable SDKs that let you build secured and scalable white label in-app chat apps with ultra-low latencies and over 99.999% uptime SLA. Plus, MirrorFly’s self-managed solution gives you the flexibility to host your apps on your own premise, on the cloud, or any third-party chat server for a one-time license fee. 

white label messaging app
Customizable in-app messaging API for Enterprise

Notable Features:

2. Getstream

In-app chat offers you complete ownership and helps you create white-label chat software.

Stream offers both a chat API solution for building white-label chat apps and reusable component libraries to quickly implement complex messaging features to any chatting platform. Further, they offer a 99.999% uptime SLA and possess a completely safe stability track record thus making it the most reliable chat API provider in the market. If you would like to proceed with them, you can view a few demos of their feature suite.

white label chatbot
White label video chat software for telecom

Notable Features:

  • Chat messaging
  • Activity feeds
  • Live video early access
  • Live video streaming
  • Auto-moderation access

3. Apphitect

White-label communication apps facilitate real-time communication under your branding terms.

Apphitect is considered to be a secure in-app communication provider that renders 100% customizable video chat, voice, and chat SDKs to build white-label web and mobile apps. Above this, the platform also offers top-notch messaging features, latencies of less than 100ms, and much more for a one-time license cost.

instant messaging app
Scalable video chat solution for Social and Dating

Notable Features:

4. Sendbird

In-app chat, voice, and video SDKs are fully customizable and come with advanced features.

One of the best real-time chat SDK providers, Sendbird is known for its scalable white label solution that is much loved by businesses because of its top-notch features and AES-256 encryption mechanisms. Besides these, they also include a free trial and support integrated translations using webhooks and plugins.

white label ai chatbot
Self-managed voice chat API for Organization

Notable Features:

  • In-app audio and live video chat
  • Spam protection
  • In-app chats
  • High security and stability

5. Rocket.Chat

Data of the users is protected with robust security standards, which helps businesses prevent data breaches.

If you wish to build a secure messaging app, Rocket.Chat can be on your bucket list as they offer a handful of customizable team collaboration solutions. All their messaging features and communication solutions can be white-labeled under the business chat app thus giving users truly neat conversational experiences.

video chat white label
Customizable instant messaging application for banking and insurance

Notable Features:

Looking To Build Your Own Whitelabel Chat, Voice & Video Call App?

6. Wire:

White-label desktop chat apps are compatible with privacy regulations such as HIPAA, GDPR, and OWASP.

Wire is a robust messaging and collaboration platform that offers you a white-label solution to build scalable messaging apps. With a strong focus on security and privacy, Wire ensures end-to-end encryption for all your messages and file transfers. 

white label chatbots
Chat app for flutter

Notable features:

  • End-to-End Encryption
  • Collaboration Tools
  • Guest Rooms
  • Secure Guest Invites
  • Compliance and Control

7. Zulip:

The best white-label chat systems can increase user engagement, retention, and satisfaction.

Zulip is an open-source team chat platform that can be self-hosted and white-labeled, giving you full control over your users’ messaging experience.  Zulip’s topic-based groups also allow your users to have focused discussions on different topics and effortlessly catch up on relevant conversations. 

white label live chat
scalable chat app for public sector

Notable features:

  • Topic-Based Organization
  • Powerful Search
  • Integrations
  • Markdown Support
  • API and Bots

8. Wickr:

White-label chat use cases have controlled leverages that pull back the growth of that organization.

Wickr is a highly secure messaging platform that offers Wickr Enterprise as a white-label solution, empowering you to create your own secure messaging platform. Its end-to-end encryption and self-destructing messages ensures that your sensitive information stays protected. 

white label app marketplace
white label texting for telecommunication

Notable features:

  • Secure Messaging
  • Admin Controls
  • Compliance and E-Discovery
  • Secure Voice and Video Calls
  • Screen Sharing

9. Matrix:

One-to-one and group video calls are protected with end-to-end encryption in white-label messenger apps.

Matrix is an open-standard communication protocol that empowers you to create custom messenger solutions. Its decentralized architecture ensures resilience, data ownership, and prevention of vendor lock-in. 

corporate chat app
secure white label chat application for Business

Notable features:

  • Decentralized Architecture
  • Bridging and Integration
  • End-to-End Encryption
  • VoIP and Video Conferencing
  • Extensible and Customizable

10. Mattermost:

A white-label chat solution allows for smooth team meetings and collaborations, even at ultra-low latencies.

Mattermost is an open-source collaboration platform that offers you a white-label solution, enabling you to create your personalized messaging platform. You can easily foster team collaboration with features such as channels, threaded discussions, and direct messaging.

chatting apps logo
market places scalable chat app

Notable features:

  • Team Collaboration
  • Channels and Threaded Discussions
  • Direct Messaging
  • Integrations and Webhooks
  • Custom Branding and Theming

 Wrapping Up:

Alas to the end of the post! We hope we gave you a fair understanding of what a Scalable messaging app is and a complete breakdown of its implementation. To conclude, businesses using a white-labeled chat app can offer a smooth messaging experience to users, streamline communications, retain customers, boost engagement, and do more that aligns with their brand values. 

Therefore, it is required that you choose a Customizable chat solution provider that offers 100% customizations, quick integrations, high security, and the best pricing. And, the only provider that satisfies all these criteria is MirrorFly, the most renowned SaaS and self-hosted chat SDK provider in the market that offers all of the above and more for a one-time license fee. 

Finally, with our chat SDK, you can leverage all of our messaging features under your own brand and grab the attention of users as you need.

Looking to Build Your Own White-label Chat App

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  • 100% customizable
  • White-label solution
  • Full source code

Frequently Asked Questions:

Can I create my own messaging app?

Yes. You can create a messaging app for iOS, Android, and the web by analyzing your target audience and their needs, deciding on which tech stacks to use, framing out the UI and UX layouts, planning over the must-have features in an app, and finally testing it vigorously for bugs.
However, let me assure you that building a chat app from scratch is a tedious and time-consuming process. Hence, the wise option would be to use a white-label messaging API for creating your own messenger app.  

Why should I choose mirrorFly’s white-label chat solution?

With MirrorFly’s customizable messaging SDK, you can take complete ownership of our call and chat features, personalize the app to your needs, get 100% customizations, alter the source code of our SDKs, and host your chat apps either on your premises or on any third-party servers for a one-time license cost.

How much does a white-label app cost?

For a basic single-platform white-label app, you can expect to pay approximately $15,000 to $35,000, assuming an average hourly rate of $50 to $99 for development. More advanced or feature-rich apps will however incur higher costs.

What are the benefits of white label app?

The top 4 benefits of white-label app include:
Branding: Customize the app with your own branding elements.
Efficiency: Save development effort as the white-label solution is pre-built.
Faster time to market: Quickly launch your app.
Cost Savings: Reduce expenses compared to custom development.

Does MirrorFly’s chat APIs offer a customizable chat solution?

Yes. MirrorFly’s chat SDK offers 100% customizations on 150+ call and chat capabilities and 100+ UI components so that you can build communication apps the way you need. 

What are the best white label chat solutions available for mobile and web apps?

A white label mobile apps is a messaging software or a generic application that is built by a company and sold to another business so that they can rebrand it as if it is their own product. Below are some of the popular customizable chat API providers for mobile and web apps:

1. MirrorFly: Its self-hosted video chat API solution offers 100% customizable SDKs to build highly scalable and secure white label chat apps for a one-time license cost. Above this, MirrorFly gives you the flexibility to host apps on your premises giving you full control over deployment and security. 
2. Apphitect: It is one of the best customizable video, voice, and chat SDK providers that offer great features, E2E encryption, 99.999% uptime SLA, latencies less than 100ms, and white-label chat solutions to build android, ios, and web applications without any hassles. 

How do I create an instant messenger app?

Key steps to create a chat app from scratch
Establish the framework for your chat app.
Determine the monetization strategy for your app.
Identify a skilled development team with experience.
Set the feature priorities for your app.
Conceptualize the design for your app.

What is white-label messaging?

White-label messaging is like a pre-made chat app that one company creates, but other companies can make it look like it’s their own by changing its appearance and name. Basically, it’s a chat tool that businesses can buy and use with their own branding.

How do I create a simple web based chat application?

To create a simple web chat app:
Install necessary dependencies: Use npm to install ‘ws’, ‘express’, and ‘nodemon’.
Set up an Express server: Create a JavaScript file for the server.
Implement WebSocket logic: Establish real-time communication and handle messages.
Develop a frontend interface: Build HTML, CSS, and JavaScript components for chat.

What is white label chat?

White-label chat solution removes provider branding from your app so that it appears as if you have built it on your own, without compromising on data, quality or user chat experiences.

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Abirami Elangovan

Abirami is a trendsetter in bringing marketing ideas to reality. She is very keen on creating impactful marketing campaigns and learning the newest technologies in white label messaging APIs. And during her leisure, she can't spend a day without singing and reading.

21 Comments "How To Create Your Own White-label Brand Messenger/ App?"

  1. Thank you for sharing your great thoughts on this blog.

    Keep Posting!

  2. Hari says:

    I’m overwhelmed by the valuable information about communication platforms. it helps me a lot to build a new customizable messaging platform. grateful for this…

    1. Hello Hari,
      Thank you for your kind feedback. It’s great to know that you are building a customizable chat platform and I’d be more than happy to help you with any queries about the development process. You can also refer to the tutorials on for easy and step-by-step instructions on the integration of chat API.

  3. KARTHIKA N says:

    Hello, I am building a chat application for my client who is into designing e-learning use cases and after looking at your post, I’m interested in your chat SDKs. So, can you explain any individual feature of the Mirrorfly self-hosted chat app so that I can move further?

    1. Hi Karthika, thanks for your comment on my article, and appreciate your interest in MirrorFly’s chat SDKs for your e-learning project! When it comes to a particular standout feature of our self-hosted chat solution, then it has to be the 100% customization support for Android, iOS, and Web apps for a one-time license cost that may help developers to tailor their chat applications as per the needs of the business.

      Additionally, our solution also gives you the flexibility to to host apps on your servers thus serving as a prime benefit for security. And, all our SDKs are highly scalable and come with 99.999% uptime SLA with ultra low latency. If you are ready to take off with us, give us a call.

  4. Midrith says:

    Just curious to learn how a chat application works? Can you please guide me on this?

    1. Hello Midrith, a good question from your end! To answer your question, a chat app works by create messenger app that allows users to chat with each other in a hassle-free way. A customizable video chat app allows users to send and receive messages, calls, or video messages in real-time. If you wish to learn more about it, please talk to our experts.

  5. Laura says:

    Team, nice article. Please keep writing more posts like this. For now can you people tell me what is the minimum cost for building a chat platform?

    1. Thanks a ton Laura, for such kind words on my article, and surely we will meet soon with yet another interesting blog post. Well, to answer your question, the cost of building a chat app depends on factors like scalability levels, security aspects, number of users, features to include, and many others. Therefore, considering these, the market price of building a chat app can be somewhere between $30,000 to $110,000. However, if you wish to learn about our pricing to build a chat app, you may visit our pricing page or reach out to our experts.

  6. aalya dhrub says:

    The article was simply good, I would like to know the list of top 5 white label sms software in 2023?

    1. yes, Surely I’ll Give here
      The best white label messenger for office
      1. Getstream
      2. MirrorFly
      3. Pubnub

  7. Kennady Tim Mathew says:

    Hi, we are looking into building a telemedicine platform and we are looking for video api providers to facilitate video tele-consultations within our platform. We would like to learn more about your service/api and how we could potentially integrate in ours.

    1. Hello Mathew, thank you for your comment! We’re really glad that you are interested in our in-app video calling APIs. As per your requirement, we offer 150+ call and chat features like single and group calls, push notifications, presence indicators, chat moderations, and more, at both latencies and response times less than 100ms. Trust me the best in the market! Besides, with our self-hosted SDKs, you can also build your own white-labeled video app with the customizations you need. And as you’ve asked for integration support, our experts would be ready at your call.

  8. Veer says:

    I think this is a very detailed article for those who try to build a video conferencing app. I like how you have researched and presented these exact points so clearly. Please keep sharing more!

    1. Thank you so much for such positive feedback on my article Veer! Sure, I will keep posting more blogs on different in-app video calling SDK related topics. However, if you want to know how to build a fully custom white label video conferencing, we’ve a blog post for that too. Please read and comment on what you think.

  9. padit says:

    Hi team,
    Can I offer the app on multiple platforms (iOS, Android, Web)?

    1. Yes, you can offer a white label chat app on multiple platforms such as iOS, Android, and the web. In fact, offering your chat app on multiple platforms is a common strategy to reach a wider audience and provide a seamless user experience across various devices and operating systems.
      To make your white label chat app available on multiple platforms, you will need to ensure that the app is developed using technologies and frameworks that support cross-platform development.

  10. vetri says:

    Nice article team,
    I have a query that Can I add additional features to the white label chat solutions ?

    1. Yes, you can typically add additional features to a white label chat app, as long as the app’s licensing or customization agreement allows for such modifications. However, the extent to which you can add features may depend on the flexibility and capabilities of the white label app’s underlying framework or codebase.

  11. devieen says:

    How do I ensure data security and privacy?

    1. Hi Devieen,
      Thanks for the query,
      To ensure data security and privacy in your white label chat app:

      • Implement end-to-end encryption
      • Use strong authentication and authorization.
      • Securely store data.
      • Conduct regular security audits.
      • Comply with data regulations.
      • Obtain user consent.
      • Have an incident response plan.
      • Train employees on security.
      • Keep software and services updated.
      • Prioritize privacy in app design.

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