Live streaming websites are everywhere. They offer tremendous utility benefits for all stakeholders involved — website owners, audience, and advertisers.
Firstly, website owners benefit from increased engagement and incoming traffic, leading to potential revenue growth. Secondly, for the audience, it offers real-time and interactive content.
Consequently, it fosters a deeper connection with their favorite creators.
Thirdly, advertisers gain exposure to a larger, engaged audience. It enhances brand visibility and potential sales. So, it’s a win-win-win situation for all.
Live streaming website owners witness faster growth, audiences enjoy exciting content, and advertisers reach their target market effectively.
And for this reason, the trend in concurrent viewership for live-streaming videos is witnessing a rapid increase.
According to a Go-Globe report, 80% of people prefer watching live videos from brands rather than reading blog posts.
Additionally, an impressive 82% favor live video over regular social media posts.
And if that’s not enough, research by Livestream reveals that the average time spent watching live videos has shot up by over 80% in the past year.
These eye-opening statistics highlight the vital role of live streaming in any successful broadcasting strategy.
So, let’s discuss everything about live streaming websites, how to create a live-streaming website, and the potential benefits of a live streaming website.
What Is a Website Live Streaming?
Website live streaming is broadcasting and watching real-time videos directly on a website. In other words, you can share live events, performances, or any happening moment with your audience.
Your viewers can watch these videos instantly as they occur, experiencing the excitement and connection as if they were in person.
In fact, it’s like having a virtual window to the world, where people can join and be part of live experiences online.
Website live streaming makes the internet a more engaging and immersive place for everyone.
Why Set Up a Live Streaming Website?
Creating a live streaming website offers many compelling advantages for your brand. Let’s discuss each of them in the following.
1. Reach a Wider Audience
Live streaming allows you to connect with audiences worldwide. Your videos can break geographical barriers and reach people worldwide.
2. Build a Loyal Community
Having your own live streaming website fosters a sense of community among your viewers.
Regular live streams encourage audience engagement and loyalty. Eventually, they become part of your online community.
3. Content Ownership:
A dedicated live streaming website means your content remains under your control. Unlike YouTube or other third-party platforms, you won’t risk losing your videos to copyright issues or policy changes.
4. Flexibility and Customization
You can tailor your live streaming website to match your brand’s look and feel. This means you can give your content a polished and professional appearance.
Extensive customizations further enhance your brand’s image and credibility, making a strong impression on your audience.
5. Improved User-friendliness:
Right from their conception, live streaming websites are designed to be user-friendly. So this makes it easy for both content creators and viewers to navigate.
It simplifies the process of going live and ensures a smooth experience for everyone involved.
6. Stream Exclusive Content:
Having a live streaming website lets you offer exclusive content to your audience. It creates a sense of special access and engagement.
This way, you can attract more loyal followers and help build a dedicated community around your brand.
7. Monetization Opportunities:
With a website, you get more freedom in terms of monetization. This includes offering subscription plans, selling tickets for exclusive events, or incorporating display advertisements to generate revenue.
8. Stream Better Quality Live Videos
A website gives you greater control over the quality of live streams. You can optimize video resolution, frame rates, and audio settings to offer the highest quality live video streaming.
9. Prompt Support
Live streaming website builders like VPlayed offer prompt support and customer service. They ensure that any issues or questions are addressed promptly.
This support helps maintain a smooth streaming experience and keeps your viewers satisfied.
10. A Website Ensures Long-term Stability:
Relying solely on third-party platforms for live streaming can be risky in the long run, given the frequent changes in algorithms and policies.
In contrast, having your own website ensures long-term stability and continuity.
How to Make a Live Streaming Website in 9 Steps?
Creating a live streaming website involves a sequence of steps. Following these steps increases your chances of attracting viewers and helps you achieve your goals faster.
1. Choose a Reliable Hosting Provider
Select a reliable hosting service provider to store and deliver your streaming content online. Look for one with sufficient bandwidth and storage capacity to handle live streaming demands.
2. Select a Domain Name
Choose a unique and memorable web address for your live streaming platform. Ideally, it should reflect your brand image or content theme.
3. Set Up The Necessary Software and Hardware
It is vital to ensure you have the necessary hardware and software support to start live streaming.
To achieve this, consider investing in a high-quality camera, a microphone, and a computer with sufficient processing prowess.
Besides, you should also ensure that your internet connection has adequate upload speed to handle smooth streaming.
4. Define Your Project Requirements
Define the scope of your live streaming website project. Outline your desired features like live chat, user registration, or pay-per-view options.
For this, you have to consider your target audience and the types of content you’ll be streaming — whether it’s educational, entertainment, or religious.
5. Choose a Live Streaming Video Platform
Select a reliable live streaming video platform to host your content. Consider factors like platform reputation, user interface, and pricing.
You can choose popular choices like Vimeo, YouTube Live, or Twitch here. Or, you can opt-in for a self-hosted live streaming platform like VPlayed to build a sustainable business in the long run.
6. Build Your Video Library
Create a library of pre-recorded videos to complement your live streams. This allows your viewers to access past content at their convenience. In addition, it also increases the value and appeal of your website.
7. Set Up Payment Options
If desired, enable payment gateways to monetize your content. A reliable payment gateway ensures smooth and secure transactions.
It also means you can build trust and credibility with your audience. It also determines the monetization strategies you can implement, such as subscriptions, pay-per-view, or even advertisements.
8. Test and Launch Your Website
Double-check all features, conduct trial streams, and test viewer experience. Once everything works smoothly, launch your live streaming website to share your live streams with the world.
9. Promote Your Streaming Website
Start promotional campaigns once you’re done with the tests and your website is launched. Use social media, email marketing, and SEO strategies to attract new viewers to your live streaming website.
In addition to this, collaborate with influencers or partner with other websites to expand your reach. Engage with your audience and encourage them to share your content for organic growth.
How to Monetize Your Live-Streaming Content?
Unlike other SaaS-based third-party streaming platforms, a dedicated live streaming website lets you monetize your content in multiple ways. It typically involves the following avenues.
Offer viewers a subscription plan to access exclusive content. Your subscribers pay a regular subscription fee. It ensures a steady income stream to you while providing them with premium access.
Charge viewers for individual live events or premium content. It’s a great way to generate revenue from specific high-value broadcasts.
On the other hand, your audience can only purchase part of the subscription. It thus provides additional flexibility to your audience.
Alternatively, you can consider Integrating ads into your live streams. Advertisers pay you to showcase their products or services.
And advertisements fetch revenue based on viewer engagement and ad placement.
4. Coupons and Promotions:
Offer special discounts or promotions to encourage viewers to engage with your content or make a subscription. This way, you can attract new users and incentivize loyal viewers to stay engaged.
5. Hybrid Monetization:
Unlike conventional monetization, a hybrid model combines multiple strategies to maximize revenue.
For instance, you can offer a mix of free and premium content in a hybrid model.
This way, you can enable subscribers to access exclusive live streams while offering pay-per-view options for specific events. This approach caters to various audience preferences and optimizes your earnings.
6 Features To Consider When Building a Live Streaming Website
1. Low Latency Streaming
Ensure there’s only a minimal delay between the live broadcast and viewer reception. Achieving low latency enhances real-time interactions and engagement.
In other words, your viewers feel part of the event, especially during interactive sessions like Q&A or gaming.
To achieve real-time latency, utilizing protocols designed for low latency is essential. WebRTC is usually the primary option for browser-based applications to attain near real-time latency.
WebRTC consistently delivers latencies under 500 milliseconds when implemented correctly and ensures a seamless user experience.
2. High Scalability
Having low latency in streaming is crucial, without a doubt. However, it’s equally important to sustain it when reaching many viewers. Some platforms compromise latency for more viewers, while others default to high latency.
The challenge is ensuring low latency while also reaching a larger audience.
So, how to pull this off?
Well, that is where cloud networks can come to your rescue. Cloud networks help create server clusters for content delivery, avoiding latency issues.
Like with WebRTC, this approach is a great avenue to reach millions of concurrent viewers while maintaining sub-500 milliseconds of latency.
3. Adaptive Bitrate
Adaptive Bitrate (ABR) is crucial for smooth video delivery given the varying internet speeds. ABR lets clients request suitable bitrates according to their current connectivity.
However, unlike traditional methods, implementing Adaptive Bitrate differs for WebRTC; it shifts stream variants using control protocols, like REMB messages over RTCP, for real-time adjustments.
This ensures optimal streaming experiences even in fluctuating networks.
4. Ensure Your Website Supports Necessary Protocols
Choose streaming protocols like HLS (HTTP Live Streaming) for Apple devices and DASH (Dynamic Adaptive Streaming over HTTP) for others.
So, what do they do?
Well, these protocols divide videos into small chunks. It allows for smoother streaming and compatibility with diverse devices.
5. Multi-Platform Support
Every customer is invaluable. But each of them use different devices across platforms. So ensure your live streaming website supports various devices and platforms, such as web browsers, mobile apps, smart TVs, and gaming consoles.
Accessibility across different devices broadens your audience reach and engagement potential.
6. Responsive Technical Support:
Timely technical support is one of the underrated factors in live streaming website creation. It can make the difference between day and night.
So, always opt for a platform that provides responsive customer support, including around-the-clock technical assistance.
The website provider should have a dedicated technical team that promptly addresses issues or queries. This will ensure uninterrupted streaming and keep your viewers satisfied.
So creating a live streaming website opens doors to increased viewership and unprecedented engagement.
So far, we have covered everything related to starting a live streaming website from scratch.
And, if you’re looking to build a live streaming website, you can consider VPlayed as your partner.
With VPlayed, you can have your own cutting-edge branded live-streaming website that’s fully customizable, from design to deployment.
And here’s the cherry on top: you get to monetize your video content and retain all the revenue generated without any pesky user fees or commissions.
If You Already Have An Idea About Starting A Live Streaming Platform, Schedule A Free Demo And We’ll Get You On The Road To Live Streaming Success!